ABOUT THE CLIENT
Tasneem Chopra is a leading cross-cultural consultant and DE&I trainer, helping organisations embed equity and inclusion through an intersectional lens. A keynote speaker, media commentator, writer and board director, Tasneem is a well-known and respected voice in the public conversation on diversity.
CHALLENGES
Tasneem’s website had been built over a decade ago, and while it once served its purpose, it no longer reflected her evolving consultancy work or multi-faceted career. Outdated content meant she was constantly on the phone explaining what she actually did to potential clients.
“I knew what I wanted my website to do, but I didn’t have the time, resources or technical know-how to make it happen.”
Despite her strong brand and reputation, her digital presence was letting her down—and costing her time and opportunities.
WHY THE CLIENT CHOSE ME
Tasneem discovered my work via Instagram. She was drawn to my collaborative approach and focus on co-creation.
“You weren’t going to create at me, you were going to create with me and for me. I felt like I wasn’t losing control over the fidelity of my message—it was still my voice, just better.”
Having had poor experiences with previous web developers, Tasneem wanted more than just another ‘shiny’ website.
She needed content that was accurate, engaging, and aligned with her values.
SOLUTIONS
After a 15-minute discovery call, I proposed full SEO website copywriting with wireframes—a visual layout that makes it easier for both client and developer to review and build from.
Scope of work:
- In-depth copy briefing session
- SEO copywriting for 13 pages (Home, About, 8 service pages, Podcast and more)
- Title tags and meta descriptions
- Web developer-friendly wireframes
“It ended up being the best thing I did. You asked the right questions, listened deeply, and interpreted what I said into clear service offerings. Honestly, it was like magic.”
PROCESS
From the initial briefing to first draft took just three weeks, with final copy and wireframes delivered within 4–6 weeks.
“You were thorough, responsive and fast. I was surprised how seamless the revision process was. You really nailed the tone and voice.”
RESULTS
✔️ Content that reflects her voice and credibility
“Editors and colleagues said, ‘This sounds just like you’. It’s fresh, clear and finally reflects the work I actually do.”
✔️ Over 45% increase in website inquiries
“50% of my inquiries now come through the website—before it was less than 5%. The difference is huge.”
✔️ Confidence in sharing her website
“Now I say: Go to my website—it’s all there. That confidence is new, and it’s powerful.”
✔️ Huge time savings
“I don’t need to explain what I do anymore. People get it instantly. It’s saved me hours on the phone and email.”
✔️ A central hub for all her services
“It’s so efficient. Clients can see everything I offer and choose what fits. And the booking calendar plugin you told me about has made life even easier.”
Need SEO website copy that speaks your truth and converts your audience?
I specialise in helping purpose-led experts communicate with clarity and confidence.
Send me an inquiry today.
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