ABOUT THE CLIENT
Sarah Janali Consulting, renamed to Janali & Co, is a boutique community development consultancy based in Perth, Western Australia. With a strong reputation in her field, Sarah offers strategic advice, facilitation and engagement services to organisations working to build stronger communities.
As a new business owner, Sarah wanted to ensure her website reflected her values, expertise and unique approach—while also being optimised to attract the right clients.
CHALLENGES
Like many new business owners, Sarah had taken the DIY approach to launching her website to keep start-up costs down. While confident in her general writing skills, she knew that writing persuasive copy, especially about herself, was a challenge.
“I consider myself a pretty good writer, but writing about myself and my own skills was really hard. I knew I was underselling myself, and I wanted to make sure the website felt like me while also speaking clearly to my audience.”
She was also unfamiliar with SEO and wanted to ensure the copy was working hard behind the scenes to help her get found online.
SOLUTIONS
Sarah booked a Copy Critique, a service designed to help business owners who’ve written their own website copy but want expert input before publishing.
To kick off the process, I conducted a 60-minute strategy call to get a deep understanding of Sarah’s business model, consulting style, target audience and what she wanted her website to achieve.
“Rashida was incredibly thorough. She asked all the right questions and took time to really understand my business and what makes it unique.”
From there, I reviewed her existing copy across each website page and made improvements to:
Improve clarity, flow and structure for a better user experience
Add targeted keywords to support local SEO and organic discovery
Reframe key sections to highlight Sarah’s authority and experience in a way that still felt authentic
Write title tags and meta descriptions to improve her visibility in search results
Suggest subtle but important enhancements, such as footer navigation, internal links and terms and conditions
Everything was delivered in a clear, developer-ready copydeck and accompanied by a Loom video walkthrough explaining each change and why it mattered.
“I found the Loom video really helpful and personable. Rashida explained everything so clearly, and I finally understood why SEO matters and how to manage it in future.”
RESULTS
Within weeks of implementing the reviewed copy:
Sarah’s website began ranking on the first page of Google for niche and location-based keywords relevant to her consultancy.
Her site also began ranking for her brand, ‘Sarah Janali’, which many in her industry search for directly.
The new copy struck the perfect balance between professional credibility and personal authenticity, making it easy for potential clients to see her value.
“I was really pleased with the copy. Rashida maintained my voice, picked up on details I’d missed, and helped me show up online with more confidence.”
Need website copy that reflects your expertise and gets found in Google?
Whether you’ve written your copy or don’t know where to start, my Copy Critique and SEO website copywriting services can help you attract the right clients with clarity and confidence.
