COPYWRITING THAT DRIVES REAL RESULTS
Win more ideal clients Turn browsers into buyers
Attract more
ideal clients
Show your
expertise
I WORK WITH SME, AGENCIES AND CORPORATIONS
Turn your message into powerful, purposeful copy that speaks to your audience.
What if your inbox constantly filled up with emails from potential clients excited to work with you?
Or your products sold online easily because your copy hit all the right notes?
What if your website and content attracted amazing opportunities and positioned you as the go-to expert in your industry?
Right now? Your website copy is seriously out of step with your business.
You might be second-guessing when writing your content, wondering if it’s working at all.
You want words that work for you so you can get on with doing the things you love.
That’s where I come in.👍
Hello! I’m Rashida Tayabali, a copywriter in Sydney helping capture your brand’s essence (with loads of your personality) into copy that attracts your ideal clients’ attention and persuades them to open their wallets – again and again!
My content is led by strategy, deep research and customer insights. I write copy that reflects your audience’s most pressing problems, in their own words, and you as the perfect solution.
Empathy-driven copy makes your target audience feel that you really do understand what they want – making them more likely to remember, trust and buy from you.
If you want to transform your website into a powerful, lead-gen machine with empathetic copy that drives traffic, sales, bookings and brand visibility, let’s chat!
Let your website, sales and marketing materials do the heavy lifting for your business, so you don’t have to hustle as hard.🏋️♀️
Work with me
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Hello! I'm Rashida Tayabali. A strategy-led copywriter. I write results-driven content that impresses your customers and bottom line.
Copy that’s driven by research and strategy drives better, qualified leads, the right traffic and opportunities, than words that sound nice, but don’t work to achieve your goals.
As a business, you need those clicks, eyeballs, inquiries to come to you, not your competition.
My copy focuses heavily on online research, data and talking to your ideal clients so the messages resonate and lead to higher engagement, brand loyalty and ultimately, more buyers.
I use the insights and data to help your audience establish an authentic connection with your brand.
With my tried-and-tested process in place (research +keywords + data + strategy), your website and content works harder for you—boosting your visibility, attracting dream clients, and helping you reach the next level you’re dreaming of.
My results speak for themselves. Clients have experienced a steady increase in traffic (0-2000+ monthly visitors), website leads (from 0 to 45% increase) and revenue (500K+ in six months).
I’m also invested in your success, so while we’re working together and post-project, you’ll receive one-on-one attention from me.
While I love writing the perfect combo of words as your freelance writer, there’s more to what makes me tick!
It’s time for your brand to GROW
YOU and your business deserve more than being a well-kept secret in your industry or niche.
With the right words, you’ll attract ready-to-buy dream customers, or land exciting projects, and position yourself as the go-to business in your industry.
My copy has driven conversions, boosted brand visibility and driven growth for clients in various industries – from medical centres (from 0 to 2000+ monthly visitors to their website), to yoga retreats (tripled their website traffic and revenue to over $500K+) to consultants (from 0 website inquiries to over 45% increase).
Show up confidently and stand out from the crowd with content that feels authentic and true to your voice. Most importantly, your content delivers real results so you can see your ROI.
My website inquiries went from 0 to 45% of new clients
You’ve done such an incredible overhaul of my website. It looks and reads better than I could have imagined. The ideas you brought in, the layout, the wording, the short and sharp messaging, it’s personable yet professional! My website inquiries have increased by 45%.
You’ve hit all the notes that I asked. Thank you so much!
TASNEEM CHOPRA OAM
Diversity, Equity, Inclusion, Cross cultural consultant
Unlock your website’s potential with a FREE audit checklist!
This checklist is designed to help you identify key areas for improvement and guide you toward creating a website that truly reflects your brand and drives results.
Download the checklist now and start transforming your website into a powerful tool for your business!
You’ll also receive my monthly newsletter, The Wordsmith with tips on SEO, copy and AI to help you supercharge your business.
