Attract your dream clients. Stand out online. Convert repeatedly.

Attract your 
Stand out 
 online. Sell with 

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Content led by strategy and research

Content creation is more than writing a blog and hoping it’ll go viral.

Your content creation should be based on a deep understanding of audience, SEO and strategy.

But you’re juggling multiple to-do lists. So writing a blog, or revamping your website copy gets pushed further down the list.

You know it needs to be done because it’s not working for you. But you’re too close to your work and struggling to find the right words.

Don’t waste time publishing content that’s not working. Or using AI for generic content (cue disengaged customers and lacklustre sales).

Get the right plan, keywords and storytelling for content that converts.

If you’re looking for an SEO copywriter so you can focus on business growth, you’re in the right place.

Crystal clear messaging to propel your audience into action

Your product or service is secondary to your messaging. If you tap into your audience’s problems and show you understand them, you can sell them anything!

Engaging content speaks directly and persuasively to your audience while staying true to your brand values. It helps you stand out from the crowd of similar businesses. And creates loyal fans who sing your praises to others.

Get SEO website copy to turn your website into a lead gen machine. Case studies to showcase your expertise to prospects. And email marketing to create meaningful connections with your audience.

My copy is based on strategy, in-depth audience research and data. So it connects with your audience to produce the results you want.

Rashida smiles at the camera in a foreground shot. It overlays a background image of Rashida reading a copy of her book

I’m Rashida, an SEO copywriter.

The best content drives traffic, visibility and sales for your business. Results you can measure and see.

With 12+ years of copywriting experience, I bring a unique set of skills and expertise to your project. I make it an easy process even if you haven’t worked with a copywriter before.

When we work together, you get a copywriter who’s 100% invested in seeing you succeed. I’ll pull out all the stops to make it happen!

Let’s boost your business with:

The ideas you brought in, the layout, the wording, the short and sharp messaging, it’s personable yet professional!

You’ve done such an incredible overhaul of my website. It looks and reads better than I could have imagined. The ideas you brought in, the layout, the wording, the short and sharp messaging, it’s personable yet professional! My website inquiries have increased by 45%.

You’ve hit all the notes that I asked. Thank you so much!


Diversity, Equity, Inclusion, Cross cultural consultant

Stand out from the crowd with on-brand copy

Your copy should engage your customers in their unique buyer’s journey. And show you’re the expert they’ve been searching for.

Without jargon or unclear messages that make them click away.

When your copy is led by strategy, SEO and storytelling, it’s targeted and tailored to what your audience needs.

PS: Why blend in with generic content that doesn’t show the real you? Stand out with content that makes you shine.

Rashida looks at a webpage on her laptop, surrounded by copywriting books

No boring words here...

The Wordsmith is PACKED with copy tips, marketing tips and personal stories from me to your inbox every month (PPS: I don’t share this anywhere else).