Need a website copy makeover? Book a video chat.


Capture  hearts  with
  authentic words
Present your brand confidently

Capture  hearts
with authentic
Present  your 
brand confidently

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Not feeling 100% proud of your website?

You’re growing your business successfully and you’d love to reach more of those perfect clients, land bigger, more exciting projects and become the go-to service provider in your industry.

You’re not being found online even though you have a decent website. Writing about your business in a way that appeals to your ideal client is not something that comes easily.

I help business owners create one-of-a-kind messaging, so you can confidently own your space. 

Hello! I’m Rashida, a website copywriter in Sydney ready to be your secret weapon. I combine different elements (kind of like an alchemist) to create website copy that makes you and your brand shine bright.

Why sound like someone else, when you can be 100% you?

Feel truly confident to show up as your best self online and turn your website into a lead-gen powerhouse. Ready? Let’s make it happen!

Website copywriting services

Hey! I'm Rashida. Website Copywriter. Book nerd. Writing results-driven copy that magnetises ready-to-buy dream clients.

What if you sound as good on your website as when you speak or think about your business?

But you find it impossible to write about yourself, your achievements and why you’re so good at what you do.

That’s where I come in, as your secret weapon!

I don’t just write pretty words for your website. I get to know you and understand your business, goals and where you want to go.

My extensive pre-work in the research phase including extracting customer insights makes me different. Before typing a single word, I lay a strong foundation for your website’s success.

More online visibility? More traffic? Increased conversions? Check and check.

Need a website copy makeover? Book a 20-minute call to chat with me.

Increase your brand's visibility

Don’t be a best-kept secret on the internet any more!

Attract more dream clients, land bigger, more exciting projects and become the go-to business in your niche.

Show up confidently online with website copy that aligns with your brand voice and vision.

Take a peek into how I’ve helped clients with bright, shiny website copy below.

My new website inquiries went from 0 to 45%

You’ve done such an incredible overhaul of my website. It looks and reads better than I could have imagined. The ideas you brought in, the layout, the wording, the short and sharp messaging, it’s personable yet professional! My website inquiries have increased by 45%.

You’ve hit all the notes that I asked. Thank you so much!


Diversity, Equity, Inclusion, Cross cultural consultant

No boring words here...

The Wordsmith is PACKED with copy tips, marketing tips and personal stories from me to your inbox every month (PPS: I don’t share this anywhere else).