SEO Copywriter
Is your website invisible online?
I help businesses attract more of their ideal customers using SEO, AI search and crisp, clear copywriting to drive desired actions.
Outdated or misaligned website copy?
Most businesses don't lose inquiries because their offer isn't strong. They lose their prospects because their website doesn't make their value obvious: fast.
Research shows people form an impression of a website in as little as 0.05 seconds! If your website copy doesn't clearly communicate your expertise, they'll move on. Not because you were wrong for them, but because they couldn't see your value.
That moment is where clarity either builds trust or costs you a sale.
If your website currently feels more like an online brochure, I can help you turn it into a 24/7 sales asset that generates enquiries or sales, using SEO, clear messaging, and AI search optimisation, so you are found again and again.
Services
Website audits
Understand why your website isn’t driving enquiries and how to realign your visibility across Google and AI search. Includes: website audits, keyword research, AI visibility audits
SEO copywriting
SEO website copy that reflects your expertise, builds trust quickly, and converts the right clients or leads to sales.
SEO content writing
SEO content marketing designed to strengthen your authority and support long-term growth, like sales pages and landing pages.
AI business coaching
Thoughtful, practical training (group or 1:1) helps business owners use AI with confidence without compromising their brand voice. Available for Gemini, Claude and ChatGPT.
Wish your website would drive enquiries?
Hello! I’m Rashida Tayabali, a marketer-turned-SEO copywriter in Sydney, Australia.
Here’s my story… I didn’t start out wanting to “do SEO.”
When I became a copywriter, I noticed that fantastic businesses and passionate owners were being overlooked online, not because they weren’t capable, but because their expertise wasn’t being communicated clearly on their websites.
Inquiries didn’t reflect the quality of the work they were actually doing, or the work they wanted to do. Websites weren’t making any sales either.
This is something I know a lot about!
With over 13 years of experience in SEO, copywriting, and content marketing, I work with businesses to realign their SEO and messaging so it reflects who they are now.
When I’m not nerding out over SEO, words, and AI, I’m managing two kids or trying to add more words to my second novel.
4 reasons to work with me
No assumptions
I take the time to understand where your business is going, not just what it sells, so your online presence supports your next stage of growth.
No shortcuts
No generic templates, no keyword stuffing, no chasing algorithms. Just ethical SEO and clear messaging that builds trust and lasts.
Beyond Google
Search is no longer one platform. I design visibility strategies that work across traditional and AI-driven search, without hype or fear tactics or jargon.
Strategic partner
I'll be working one on one with you from start to finish. You’ll understand what we’re doing, why it matters, and how it supports your business.
When your message finally fits and is seen, connection and conversions follow
Working with Rashida was such a gift. From the moment she supported us with SEO keyword research, we felt clearer, more confident, and better equipped to connect with the people who need our services most. Since implementing her suggestions, we’ve seen a significant increase in website traffic — it’s been so encouraging to watch our visibility grow. Rashida’s insights helped shape a strategy that felt aligned and manageable, and we’re now reaching far more people than before. Rashida’s approach is both warm and professional. She explained everything in a way that made sense and left us feeling empowered, not overwhelmed. We’re so grateful for her support and highly recommend her to anyone wanting to grow their online presence.
I was really pleased with the copy that Rashida delivered. In particular I like the way she ensured the authenticity of my voice remained clear in the copy and the way she picked up on things that I had not thought of (i.e. links to other pages in the footer, terms and conditions). When she delivered the copy to me she also provided a video in which she explained the rationale behind the changes she suggested during the review. I found this very helpful and personable. I didn't understand much about the importance of SEO at the beginning of the process and had not put any of this in place on my website. Rashida explained all of this to me and I feel really confident in my understanding of the importance of getting the SEO right and how to manage this in the future for my business.
I engaged Rashida to provide copywriting services for my company UrbanYou, and I was always thrilled with the outcome of her work. She was easy to deal with, punctual and responsive – plus she nailed the brief every time. We tried other copywriters from time to time, but always regretted it since their work always required significant re-writes – whereas Rashida always got it right, first time! I would highly recommend Rashida for any copywriting projects.
You’ve done such an incredible overhaul of my website. It looks and reads better than I could have imagined. The ideas you brought in, the layout, the wording, the short and sharp messaging, it’s personable yet professional! You’ve hit all the notes that I asked. My website inquiries went from 0 to 45% of new business. Thank you so much!
A colleague recommended Rashida’s services to boost my SEO ranking and attract more organic searches to my website. Rashida was easy to work with, explained everything simply and was very thorough in her research of my business. She was also realistic about SEO and didn’t pretend it was a magic wand. She gave me a detailed report of key SEO search words and embedded them into my website. Within weeks, two new clients found me via Google and signed up for my media training workshops. The new business paid for my investment plus more. There are a lot of so-called SEO experts out there – but Rashida is the real deal.
Sign up for the Search Notes
A pretty useful, 100% human-written monthly newsletter chock-full of tips to help you write better, be found online and do it faster with AI. (Who wouldn’t want this? 😉). No spam ever! Because I hate it too.