ABOUT THE CLIENT
Mountain Gate Medical Centre is a fully accredited general practice located in Ferntree Gully, VIC. With a strong focus on personalised patient care, the clinic is home to experienced GPs and expert healthcare staff serving families in the surrounding community.
When they realised their old website wasn’t attracting local patients—or ranking well in search results—they reached out for expert SEO copywriting support.
CHALLENGES
The existing website had minimal content and lacked visibility in local search. As a result, potential patients couldn’t easily find the clinic online, and existing patients often had to call the front desk for basic information.
The practice needed:
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SEO-friendly website copy to help it rank for local GP-related searches.
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Clear service information to reduce unnecessary phone inquiries and streamline appointment bookings.
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A polished online presence that reflected the clinic’s professionalism and care.
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Support with creating wireframes and ensuring the site would be easy for their predominantly older patient base to navigate.
The team had no experience with SEO copywriting and wanted someone who could guide them through the process.
SOLUTIONS
Referred by another copywriting consultant, the client chose to work with me for my ability to simplify the process and communicate clearly. Through a series of ZOOM calls, I walked the team through every step of the website copywriting process until they felt confident moving forward.
Here’s what I delivered:
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SEO website copy for the Home, About, and six Service pages—each page written with clear, accessible language for their target demographic.
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Keyword research focused on local suburbs and GP-related terms, to ensure the clinic would show up in local search results.
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Created user-friendly wireframes, with accessibility in mind, to support older patients who would be navigating the site.
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Included bios and friendly photos of each doctor to help humanise the clinic and build trust with new patients.
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Delivered the content in a developer-ready format, including metadata, page titles and upload notes—reducing delays and ensuring a smooth handover.
RESULTS
Since launching the new website in January 2018, the clinic has seen a dramatic improvement in its online visibility and patient engagement:
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Organic traffic increased from 0 to 1.9K+ visitors per month
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Now ranks for over 290 keywords, including top 3 positions for local GP-related searches
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Outranks all local clinics in Ferntree Gully and surrounding suburbs
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Patients can now easily find information and book online, reducing the number of calls to reception
IMPACT
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A strong online presence that gives new and existing patients confidence in the clinic.
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Less admin for staff thanks to better self-service information on the website.
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Increased inquiries and new patient bookings—driven entirely by organic search.
Need SEO website copy that builds trust and drives traffic?
If you’re ready to increase your online visibility and attract the right people to your practice, I can help.
My IGNITE 5-page website copywriting service includes SEO research, wireframes and developer-ready copy—so you can focus on patient care, not website headaches.
Send an inquiry via the Contact page.
