SEO Website Copy For Mountain Gate Medical Centre

About

Mountain Gate Medical Centre has fully accredited GPs and expert staff offering personalised medical care in Ferntree Gully, Victoria (VIC).

Industry

Healthcare

Client challenges

The clinic’s current website had little information and it wasn’t ranking in local search for surrounding areas. The clinic wanted a new website with SEO copy but didn’t have the time or in-house expertise to write it themselves. They didn’t know anything about SEO copy and needed a professional website to support their clinic, help patients book appointments and rank locally in organic search.

Client goals
  1. Be found organically online by patients in surrounding areas looking for a local GP.
  2. Ensure the website has all the information patients need to avoid double-ups.
  3. Showcase the clinic’s services and medical team.
  4. Present a polished and professional online presence.

 

Client brief

Write SEO website copy for Home, About and 6 Service pages and create wireframes for their new website.

Why the client chose me

The client was referred by another copywriting consultant. As the client didn’t know anything about SEO, I explained the whole process to them step-by-step through ZOOM calls until they felt comfortable enough to sign off. I was also transparent about how the SEO process worked and how they could measure it themselves post-project.

How client goals were achieved
  1. Optimising the website copy for local search keywords.
  2. Advice on AHPRA’s guidelines when it came to dealing with Google reviews.
  3. Creating user-friendly wireframes and advising on making sure the website followed accessibility guidelines as most of their demographic were elderly.
  4. Humanising the doctors at the practice by listing their bio and photos on the Team page and each service page so new patients knew whom to expect.
  5. Presenting the web copy in a web developer-friendly format with all the SEO information ready for upload. This reduced approval times significantly and ensured a quick build which was important for the busy practice.
The results

Organic traffic has steadily increased from 0 to 1.9K per month since the website went live in Jan 2018. The clinic currently outranks all its competitors by a substantial margin in keywords. To date, the client ranks for 290 keywords organically and is in the top 3 results organically for local search keywords.

 

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