Client Overview
Elevate Training is a boutique personal training studio located in Concord, NSW, owned and operated by personal trainer Chloe Blancato. Chloe is dedicated to helping her clients live healthily through effective nutrition and fitness training.
The Challenge
Chloe recognised the need for a compelling website to set her apart in the competitive fitness industry. She required help not only with writing engaging copy but also with creating her Squarespace website from the backend.
“I didn’t think I had the skills and capabilities to create a compelling website. I wanted someone professional and trustworthy. That led to you, and I’m very grateful for that. I also wasn’t sure about SEO, and it would have taken me double the amount of time to figure it all out.”
Why The Client Reached Out
“You were already writing copy for women in business, so I knew that was your niche. I knew you personally, how you speak and present yourself, so I thought you could bring all that into my business and show the world how I present myself.”
“I probably wouldn’t have felt as confident with someone else. You’re very open in your discussions, which makes it easier. The overall process was really simple.”
The Service: SEO Website Copywriting
To kick off the project, I scheduled a briefing call with Chloe to dive deeper into her business goals and objectives. I conducted thorough keyword research and crafted compelling copy for five pages based on the Squarespace design template she selected. The focus was on local SEO and niche keywords while highlighting Chloe’s best attributes.
Additionally, I created a range of engaging taglines for Elevate Training to enhance her brand presence on the website.
Results
“The website is definitely driving some inquiries, and I’ve gained personal training clients and new members who found me through the site. Analytics and site visits are looking good too. The website contains all the information I need to stand out and convince someone to try the studio, which is crucial in my industry. The website is definitely ranking in search results, and what you did seems to be working!”
Increase in Confidence
“The copy makes me feel confident in marketing my business because it provides enough detail on the website for the reader without them having to ask too many questions to try to understand what I’m offering. That’s really important in my industry.”
Overall Experience
“The overall experience was great, and I was very happy with the text. The format was amazing, and the layout was excellent—I didn’t have to make too many major changes.”
“One pleasant surprise was how consistent you were with everything. If I wanted something done, you’d get it done quickly. I never had to stress about it at all, wondering what you were doing or when you were going to deliver it.”
“It was a really easy and smooth process. I was happy with the format in which you delivered the copy too; it was easy to edit. Our communication was really good, and we worked well together.”
Need Engaging Website Copy That Stands Out?
If you’re looking for SEO website copy that elevates your business and drives inquiries, let’s chat! Reach out via [email protected] or send me an inquiry via the contact form.
