ABOUT THE CLIENT
Elevate Training is a boutique personal training studio in Concord, NSW, owned by Chloe Blancato, a passionate personal trainer committed to helping her clients live healthier lives through holistic nutrition and fitness coaching.
Chloe understands that connection, clarity, and credibility are vital in a crowded industry. She knew her website needed to reflect her approach, communicate her services clearly, and convert interest into action.
THE CHALLENGE
With a highly competitive local market and limited technical experience, Chloe felt overwhelmed by the idea of building a compelling online presence on her own. She needed:
- Website copy that felt true to her voice while still being professional.
- Local SEO strategy to attract new clients via Google search.
- Help implementing everything on Squarespace, from structure to publishing.
“I didn’t think I had the skills and capabilities to create a compelling website. I wanted someone professional and trustworthy. That led to you—and I’m very grateful for that.”
She also lacked the confidence and clarity around SEO and wanted someone she could trust to guide her through the process with ease.
“You were already writing copy for women in business, so I knew that was your niche. I knew you personally, how you speak and present yourself, so I thought you could bring all that into my business and show the world how I present myself.”
THE SOLUTION
We began with a strategy session to understand Chloe’s ideal client, brand voice, and business goals. From there, I delivered a holistic SEO website copywriting package that included:
- Five pages of high-converting, on-brand website copy, tailored for Squarespace and optimised for local SEO.
- In-depth keyword research to ensure Elevate Training shows up in search results for relevant fitness and personal training queries in her area.
- User-focused layout guidance, structuring each page to create a clear journey for potential clients.
- Brand-enhancing taglines to position Elevate Training as both aspirational and approachable.
Every word was written to build trust, highlight Chloe’s strengths, and help potential clients take that first step toward working with her.
RESULTS
The final result? A polished, confident website that works for Chloe, even when she’s busy training clients.
- Consistent client inquiries through the site.
- A steady flow of new leads who found her via Google.
- High engagement with key site pages and improved visibility on search engines.
“The website is definitely driving some inquiries, and I’ve gained personal training clients and new members who found me through the site. Analytics and site visits are looking good too.”
THE IMPACT
- Stronger brand confidence:
Chloe now feels empowered knowing her website speaks clearly to her ideal audience. “The copy makes me feel confident in marketing my business. It gives readers all the info they need, without them having to ask too many questions. That’s really important in my industry.” - Seamless process from start to finish:
With smooth communication and timely delivery, Chloe was able to launch her new website stress-free. “You were consistent and quick—if I wanted something done, it was done. I never had to wonder what was happening or chase anything up.” - Website copy she’s proud of:
The final copy brought Chloe’s personality and professionalism to life, building instant trust with prospects. “I was very happy with the text. The layout and format were amazing. The whole process was really smooth and easy.”
Need website copy that feels like you, but also brings in results?
If you want a website that reflects your brand, attracts the right clients, and ranks on Google, I’d love to help.
