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Beautiful words and results? Yes, it's possible
You shouldn’t have to choose between beautiful words and business-building results.
My approach blends SEO, strategic messaging, and AI-search readiness to help your website drive the results you want.
My process and methodology are designed to capture your brand voice, connect with your audience, and meet your goals.
Every step is tailored to uncover what makes your business stand out, transforming insights into powerful words that drive results.
Here’s how I ensure a smooth, collaborative journey from our first conversation to the final draft.
I start with clarity, not copy
Business-aligned research
What I do:
- Brand strategy call (60 mins)
- Research your industry + business.
- Nail down your business’s unique value.
- Audience language and behavioural analysis.
- Social listening.
- Competitor research.
- AI-search readiness review
- Outcome: A content strategy that ensures your pages attract the right people who are ready to engage.
Strategy
What I do:
- Define your ideal client and their search behaviours (including Google and AI assistants).
- Clarify the core goal of the content (enquiries? sales? authority?).
- Identify content gaps.
- Develop custom content strategy.
- Identify topics /pillars/clusters.
- Too many sites start with copy first. We begin with clarity, so your messaging works strategically, not just stylistically.
Measure
What I do:
- Ask for key metrics.
- Monitor content performance.
- Measure success metrics.
- Follow up post-project.
SEO /AI review
What I do:
- Searcher intent vs buyers cycle.
- Find the right keywords/phrases.
- Search intent and competitor intent mapping.
SEO copywriting
What I do:
- Reflects your brand voice and authority.
- Uses SEO best practice without awkward keyword stuffing.
- Anticipates questions from humans and AI systems.
- Builds trust and nudges visitors toward the next step.
Content I write:
- eDMs
- Infographics
- Landing pages
- White papers
- SEO blogs
- Award entries
- Brochures
- Video scripts
- Feature articles
- Editorials
- Sales pages
- Social media captions
- Press releases and much more
My clients come from:
- Diversity and inclusion
- Not for profit organisations
- Small business
- Medical
- Agencies
- E-commerce
- Real estate
- Transport and logistics
- Consultants
- Professional services
- Authors
- Health and wellness
- Technology
- Nutritional supplements
- Coaches
- Legal
- Online magazines
- Training and development
- Higher education
- Financial literacy
- Commercial services
- Financial services
Rashida did a fantastic job rewriting my website, including about page and my service page. She nailed my tone of voice and the brief the first time with very minor tweaks needed before setting all the copy live. Everything was delivered very efficiently and it was a pleasure to work with Rashida. She is now my go-to copywriter going forward.
MYM Accounting & Business Consultancy is a new boutique business advisory firm specializing in providing Virtual CFO, accounting, bookkeeping, and payroll services. After creating our preliminary website, we were in need of a professional website copywriter to review our website, identify areas of improvements and recommend various strategies which would help attract the right clientele. Virtual CFO is a relatively new service offering and requires educating your target audience. After reading brilliant reviews about Rashida, we engaged her to do a thorough website review. From the point of engagement to the final delivery, Rashida was extremely professional and amazing to deal with. She spent a lot of time understanding our service offering, target market what our long term vision was. Rashida provided invaluable advice on: • Highlighting the pain points for our target market • Rewording the content to make it clear, concise and to the point • Creating a natural flow of content, especially when you are educating your audience on your service offering • Making proper use of keywords to make the website ready for SEO. Rashida was extremely efficient, kept us updated on the progress of the work and delivered earlier than expected. We were truly happy with the final review and recommendations. If you value professionalism, creativity and someone who genuinely cares about their clients, Rashida Tayabali is the person to go to.
Rashida is an outstanding copywriter. Working with Rashida across multiple clients in distinct industries, she met all the requirements of the briefs, captured the individual business’ voice and unique style and and able to provide content that matched client expectations. I found Rashida a delight to work with; she always provided quality work, on time and communicated clearly.
Rashida is fantastic to work with. She is patient and aims to understand you or your business on another level which is displayed through her writing. It was a pleasure working with Rashida on my website, I'd highly recommend!
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