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Great copy doesn't just happen
I work with businesses who need copy and content to communicate with their ideal audience and don’t have the know-how to do it in-house.
My process and methodology are designed with you in mind — to capture your brand voice, connect with your audience, and meet your goals with clarity and impact.
Every step is tailored to uncover what makes your business stand out, transforming insights into powerful words that drive results.
Here’s how I ensure a smooth, collaborative journey from our first conversation to the final draft, so you get copy that resonates and delivers.
My copy creation process
Research
What I do:
- Research your industry + business.
- Nail down your business’s unique value.
- Find the right keywords.
- Talk to your customers and sales team / employees.
- Social listening.
- Competitor research.
Results:
- More engagement.
- Personalised strategy.
- Attract competitors’ traffic.
- A unique brand voice.
- Custom content your audience is searching for.
Strategy
What I do:
- Identify content gaps.
- Develop custom content strategy.
- Identify topics /pillars/clusters.
Results:
- More engagement.
- Personalised strategy.
- Attract competitors’ traffic.
- A unique brand voice.
- Custom content your audience is searching for.
Measure
What I do:
- Ask for key metrics.
- Monitor content performance.
- Measure success metrics.
- Follow up post-project.
Results:
- Know what works and why.
- Better ROI.
SEO
What I do:
- Searcher intent vs buyers cycle.
- Find the right keywords/phrases.
Results:
- Meet your customer at the right point.
- Boost your authority.
- Be more visible online.
Storytelling
What I do:
- Engaging content.
- Strong CTAs.
Results:
- Build deeper connections with your audience.
- Drive the right action.
I hired Rashida to write the About page for my new business selling playwear for young children.
I found working with Rashida to be an easy collaboration. She brought a playful tone of voice to my business and I was happy with the content for the About page because she understood and brought to life the story and culture of my brand.
KERRI-ANN KUMAR
Owner, Coddi & Womple
What I do:
I help ambitious businesses and agencies turn websites into lead-generating machines with SEO audits, website copywriting, and content that delivers results.
Who I write for:
Business owners: You’re juggling a million tasks, and your website feels like another full-time job. You want a site that attracts the right clients and converts them.
Agencies: You need a trusted SEO copywriter who understands strategy, meets deadlines, and delivers content you can confidently put your agency’s name behind.
If either of these sound like you, you’re in the right place.
Other content I write:
- eDMs
- Infographics
- Landing pages
- White papers
- SEO blogs
- Award entries
- Brochures
- Video scripts
- Feature articles
- Editorials
- Sales pages
- Social media captions
- Press releases and much more
My 3-step process for copywriting
01.
02.
My clients come from:
- Diversity and inclusion
- Not for profit organisations
- Small business
- Medical
- Agencies
- E-commerce
- Real estate
- Transport and logistics
- Consultants
- Professional services
- Authors
- Health and wellness
- Technology
- Nutritional supplements
- Coaches
- Legal
- Online magazines
- Training and development
- Higher education
- Financial literacy
- Commercial services
- Financial services
No boring words here...
The Wordsmith is PACKED with copy tips, marketing tips and personal stories from me to your inbox every month (PPS: I don’t share this anywhere else).