I'm Rashida. SEO copywriter and self-confessed word nerd
(Word nerd is absolutely a job title, I checked!)
I'm Rashida. SEO copywriter and self-confessed word nerd
(Word nerd is absolutely a job title, I checked!)
Your business has changed. Has your website?
I’ve spent over a decade working with businesses that are brilliant at what they do, but frustratingly hard to find online.
Their website still tells the story of where they started, is hard to use and ignores customer needs.
The result is traffic that doesn’t convert, enquiries that don’t reflect the quality of the work, and a nagging sense that “something’s off” even when everything else is going well.
Sound familiar? Good. You’re in the right place.
What I do
I’m Rashida Tayabali, an SEO copywriter and search visibility strategist with 13+ years of experience helping growing businesses be more visible online to attract more of the people they want to work with.
I combine deep customer research, SEO strategy, and conversion copywriting to create positioning that’s clear, trusted, and built to be found on Google and in AI search.
The goal is simple: the right clients find you, like what they see, and get in touch. Everything I do for your business is related to that outcome.
My point of view on SEO, and why it matters for your business
After 13 years in this industry, I have a clear view on why so much SEO activity disappoints business owners.
It’s not because SEO doesn’t work. It’s that it’s usually applied without context with generic content, disconnected keyword strategies, and short-term tactics that create activity but not enquiries.
As AI increasingly shapes how content is found and summarised, the new reality is getting harder to ignore.
So before I write a single word, I take the time to understand:
- Where your business has come from and where it’s headed
- What makes your expertise different (your secret sauce!)
- What your ideal clients are actually searching for when they’re ready to invest
From this research, I build search visibility and messaging that reflects your business as it is today, not an SEO playbook from five years ago.
No keyword stuffing. No content for content’s sake. No shortcuts that hurt your online goodwill later.
Over 13 years, I’ve helped growing businesses:
- Build sustainable organic visibility that compounds over time
- Attract better quality enquiries from clients who are ready to invest
- Generate meaningful revenue through search-led content
- Reduce reliance on paid ads and referrals, without sacrificing growth
Values that guide me and my work
01.
Integrity
I believe in always doing the right thing by you. I’ll always tell you what I think, even when it’s not what you want to hear. If I’m not the right fit for your project, I’ll say so and point you towards someone who is.
02.
Trust
What you share with me stays with me. And you can trust that I’ll always deliver work I’m genuinely proud of, not just work that’s technically done.
03.
Collaboration
The best copy happens when we’re both in the room. I’ll involve you at every stage, not just to tick a box, but because your insight makes the work better.
A few things that might reassure you
01. Specialising in strategy, SEO, GEO and storytelling to create attention-grabbing, data-driven content.
02. Certified by the Recipe for SEO Success.
03. Keyword research workshops for Rachel’s List members.
04. AI workshops for in-house marketing teams and business groups.
05. Masterclasses on pitching, feature writing and research skills for members of The Clever Copywriting School.
06. Featured on podcasts to talk about writing like Live and Love Your Brand, The Content Byte, Kate Toon’s Clever Copy Chats, Hot Copy Podcast, the Recipe for SEO Success, Emerge and Expand, EQ meets IQ, and Jacqui Naunton’s White Deer Graphic Design
07. Published in Sunday Life, BITE magazine, My Career, Life & Style and SBS Voices.
08. Self-published multicultural fiction author.
09. Speaker at Kate Toon’s CopyCon in 2022, a conference for copywriters.
10. Featured on the Australian Writers Centre blog and video series.
11. Featured on Hnry’s/Flying Solo’s Successful Freelancers blog and video series.
12. SEO, AI, copywriting webinars
Right from the start, Rashida was approachable and friendly, making the entire process a breeze.
She took the time to understand my business, my goals, and my target audience, which instantly put me at ease. Her professionalism, creativity, and friendliness make every project an absolute joy. I will continue to collaborate with her for all my future content needs without a moment’s hesitation.
KAREN SADEK
Personal Brand & Portrait Photographer
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Giving back matters to me. A portion of my income goes to a charitable organisation supporting children’s safety in Kenya my birth country. It’s a small thing, but it’s important to me that my work contributes to something bigger.
Ready to close the gap? If your business has outgrown your website, let’s talk about what’s possible when your online presence finally catches up. One conversation tends to make things a lot clearer, and occasionally a little exciting!