Emotions sell products and services.
Ignite your customerโs emotions with empathetic copywriting.
Emotions sell products and services.
The right copy helps to ignite your customerโs emotions, your confidence and your brand.
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Has your content been through more do-overs than a reality TV star?
After multiple revisions and soooo much time:
- It isnโt producing the results you want. Itโs frustrating because you or your team worked really hard on it.
- You simply donโt have the time to keep rewriting.
- You avoid sending customers to your website because it doesnโt match your personality or reflect where your business is.
Your content doesn't reflect your value, or sound like you.
You want to communicate clearly so you can attract your dream clients. You’d rather focus on running your business or on growth instead of wasting valuable time trying to write content. You can’t easily put into words the value you offer. If you’re nodding along, let’s chat.
How I create copy for you (a client called it โmagic!โ).
Research
What I do:
- Research your industry + business.
- Nail down your productโs unique value.
- Find the right keywords.
- Talk to your customers and sales team / employees.
- Social listening.
- Competitor research.
Results:
- More engagement.
- Personalised strategy.
- Attract competitorsโ traffic.
- A unique brand voice.
- Custom content your audience is searching for.
Strategy
What I do:
- Identify content gaps.
- Develop custom content strategy.
- Identify topics /pillars/clusters.
Results:
- More engagement.
- Personalised strategy.
- Attract competitorsโ traffic.
- A unique brand voice.
- Custom content your audience is searching for.
Measure
What I do:
- Ask for key metrics.
- Monitor content performance.
- Measure success metrics.
- Follow up post-project.
Results:
- Know what works and why.
- Better ROI.
SEO
What I do:
- Searcher intent vs buyers cycle.
- Find the right keywords/phrases.
Results:
- Meet your customer at the right point.
- Boost your authority.
- Be more visible online.
Storytelling
What I do:
- Engaging content.
- Strong CTAs.
Results:
- Build deeper connections with your audience.
- Drive the right action.
I hired Rashida to write the About page for my new business selling playwear for young children.
I found working with Rashida to be an easy collaboration. She brought a playful tone of voice to my business and I was happy with the content for the About page because she understood and brought to life the story and culture of my brand.
KERRI-ANN KUMAR
Owner, Coddi & Womple
What I do:
Write creative and engaging copy based on strategy, storytelling and SEO so you connect with your audiences on a human level, stand out and drive the right traffic to your business.
Who I write for:
A business owner, marketing or content manager, or agencies that need a copywriter for brand awareness content, email campaigns, educational content or new SEO website copy.
What I write:
- SEO website copy
- eDMs
- Infographics
- Landing pages
- White papers
- SEO blogs
- Award entries
- Brochures
- Video scripts
- Feature articles
- Editorials
- Sales pages
- Social media captions
- Press releases and much more
My 3-step process for copywriting
01.
02.
My clients come from:
- Diversity and inclusion
- Not for profit organisations
- Small business
- Medical
- Digital agencies
- E-commerce
- Real estate
- Transport and logistics
- Consultants
- Professional services
- Authors
- Health and wellness
- Technology
- Nutritional supplements
- Coaches
- Legal
- Online magazines
- Training and development
- Higher education
- Financial literacy
- Commercial services
- Financial services
Hi, I'm Rashida!
Was I always a writer? If you could talk to my English teacher, heโd say a resounding YES.ย
It took moving to Australia from Kenya, taking the traditional route to a respectable university degree, and then meandering down dull, corporate laneways for me to find my bright, shiny writerly path.
Thankfully, a small cute human rescued me from soul-sucking watercooler talk in 2011!
Iโve learnt so much more as a freelance writer and small business owner than I ever could have in a full time job.ย
As a features writer, I learnt to write pitches and story angles that grabbed the attention of busy editors, extract the right quotes from interviewees and write stories that drew eyeballs online.
As a copywriter, I learnt how to build a personal brand from the ground up, say yes before I felt ready, work on my mindset, build relationships with peers, learn about SEO, coding, marketing, technology and run a business around the needs of two small people!ย
I support Rafiki Mwema.
I donate a percentage of my copywriting income and book sales to Rafiki Mwema, a charity in Kenya that helps street children whoโve been victims of violence or sexual abuse. I currently support their Rafiki Feeding Program in memory of my loving grandparents, Noorali and Fatima Bhaijee.ย
No boring words here...
The Wordsmith is PACKED with copy tips, marketing tips and personal stories from me to your inbox every month (PPS: I donโt share this anywhere else).
