Attract ready-to-buy clients with your website. Book a discovery call.


Attract more dream clients on repeat


Attract more dream clients on repeat

Hi, I'm Rashida Tayabali.
I bring your vision to life with the right words (without the ick!)

Your zone of genius is building a profitable client base and a thriving and successful business.

My strength is using the right words to help you stand out online and drive the right traffic to your website so you can scale up with ease.

I love understanding your vision for your business and helping you use your website as an asset to get you there.

I develop a one-on-one connection with each client and we work together closely because it helps make the copy even better.

I’m passionate about the strategy and research as much as the words. I merge all the elements to create website copy that brings your mission and personality to life and your dream clients along for the ride.

Plus, it’s not a set-and-forget service. You’ll receive follow-up reporting over set times to ensure your website performs at its best.

PS: 95% of my clients accept the website copy as is, or ask for minimal changes. It means less time on amends and more time to run your business.

How did I get into the business of writing?

Let’s get comfy, we could be here a while!

Stories were a big part of my childhood.

Having grown up in the ancient land of Africa, I’ve listened to stories nestled in my grandmother’s lap since I was a baby. As I grew, I gravitated towards storytelling, both the written and spoken words.

After moving to Australia as an international student in 2004, I realised that being multilingual was a special superpower (I speak six languages but think in English) when it came to writing copy that connected with people. It helped me understand the nuances of language, correct grammar, and structure combined with an intuitive approach to writing content.

Turning a love of stories into a career.

In 2011, I left corporate Australia to become a freelance writer, writing features and articles for Australia’s leading magazines and newspapers, then naturally fell into copywriting for business owners.

A cherished dream of becoming an author came true in 2021 when I self-published my first novel, Life after Ali. I chose to write a novel with a strong female lead from a multicultural and migrant background.

Through my stories, I want to show that women from ethnic backgrounds live layered and complex lives. How they handle everyday or difficult challenges is made more difficult because of where they come from, their gender, cultural and religious ties and upbringing.

To put it simply, we have a lot of baggage!

My mission

My mission is to help savvy business owners like you create the impact you’re dreaming of, through your website.

I work with 6-figure and 7-figure businesses that want to scale up with results-driven content. You receive one-on-one attention ensuring your project is in safe hands and always on track.

I help you attract more dream clients ready to buy what you offer so you can grow your business easily, and do more of what lights you up.

My values



I believe in always doing the right thing by you. I don’t shy away from difficult conversations or decisions. If I’m not the right fit for your project, I’ll happily refer you on to another writer.



I aim to build the client-copywriter relationship on trust and honesty. This means any information you discuss with me is safe. And you can trust that I’ll always deliver work to the highest standard.



The best copy is written when both parties are actively involved in the process. I aim to work with you at every stage so the final product is the best it can be.

My favourite quote

Nothing great in the world has ever been accomplished without passion.

A snapshot of me

01. Born in Mombasa, Kenya. 

02. Living in Western Sydney, Australia.

03. Proud mum of two kids.

04. Owner of an overactive imagination.

05. Foodie, especially Kenyan snacks.

06. Obsessed with everything Bollywood.

07. Long-time yogi and Zen seeker.

08. Love reading and browsing in bookstores.

Right from the start, Rashida was approachable and friendly, making the entire process a breeze.

She took the time to understand my business, my goals, and my target audience, which instantly put me at ease. Her professionalism, creativity, and friendliness make every project an absolute joy. I will continue to collaborate with her for all my future content needs without a moment’s hesitation.


Personal Brand & Portrait Photographer

I’m a member of

Featured in

A portion of my income goes to...

Rafiki Mwema. It means loyal friend in Swahili.

Founded by Sarah Rosborg, a Sydneysider, it provides safe homes, therapy, and food to street children in Kenya who are victims of sexual abuse.

I support their monthly feeding program in loving memory of my late grandparents Fatima and Noorali Bhaijee whose home and hearts were always open to the needy.

No boring words here...

The Wordsmith is PACKED with copy tips, marketing tips and personal stories from me to your inbox every month (PPS: I don’t share this anywhere else).