Website copy that highlights your unique value
Website copy that highlights your unique value
Hi, I'm Rashida Tayabali.
A website copywriter helping businesses with clear, engaging messaging that turns browsers into buyers
Your zone of genius is running a strong business, creating products and services and managing clients.
My strength is using the right words to help you attract your ideal clients, stand out online and drive clicks and inquiries.
Your website is more than words; it’s your best sales tool when the copy feels right for you and your client.
I love understanding your vision for your business and helping you use your website as an asset to get you there.
I develop a one-on-one connection with each client and we work together closely because it helps make the copy even better.
I’m passionate about the strategy and research as much as the words. I merge all the elements to create website copy that brings your mission and personality to life and your dream customers along for the ride.
Plus, it’s not a set-and-forget service. You’ll receive follow-up reporting over set times to ensure your website performs at its best.
PS: 95% of my clients accept the website copy as is, or ask for minimal changes. It means less time on amends and more time to run your business.
My mission
My mission is to help savvy business owners like you create the impact you’re dreaming of, through your website.
I work with businesses that want to scale up and stand out online with results-driven content. You receive one-on-one attention ensuring your project is in safe hands and always on track.
I help you attract more dream customers ready to buy what you offer so you can grow your business easily, and do more of what lights you up.
My values
01.
Integrity
I believe in always doing the right thing by you. I don’t shy away from difficult conversations or decisions. If I’m not the right fit for your project, I’ll happily refer you on to another writer.
02.
Trust
I aim to build the client-copywriter relationship on trust and honesty. This means any information you discuss with me is safe. And you can trust that I’ll always deliver work to the highest standard.
03.
Collaboration
The best copy is written when both parties are actively involved in the process. I aim to work with you at every stage so the final product is the best it can be.
My favourite quote
Nothing great in the world has ever been accomplished without passion.
A little about me
01. Specialising in strategy, SEO and storytelling to create attention-grabbing, data-driven content.
02. Certified by the Recipe for SEO Success.
03. Keyword research workshops for Rachel’s List members.
04. Writing workshops for advocacy organisations.
05. Masterclasses on pitching, feature writing and research skills for members of The Clever Copywriting School.
06. Featured on podcasts to talk about writing like Live and Love Your Brand, The Content Byte, Kate Toon’s Clever Copy Chats, Hot Copy Podcast, the Recipe for SEO Success, Emerge and Expand, EQ meets IQ.
07. Published in Sydney Morning Herald, Sunday Life, BITE magazine, My Career, Life & Style and SBS Voices.
08. Published multicultural fiction author.
09. Speaker at Kate Toon’s CopyCon 2022, a conference for copywriters.
Website copywriting services
01.
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Right from the start, Rashida was approachable and friendly, making the entire process a breeze.
She took the time to understand my business, my goals, and my target audience, which instantly put me at ease. Her professionalism, creativity, and friendliness make every project an absolute joy. I will continue to collaborate with her for all my future content needs without a moment’s hesitation.
KAREN SADEK
Personal Brand & Portrait Photographer
I’m a member of
Featured in
A portion of my income goes to...
Rafiki Mwema. It means loyal friend in Swahili.
Founded by Sarah Rosborg, a Sydneysider, it provides safe homes, therapy, and food to street children in Kenya who are victims of sexual abuse.
I support their monthly feeding program in loving memory of my late grandparents Fatima and Noorali Bhaijee whose home and hearts were always open to the needy.
No boring words here...
The Wordsmith is PACKED with copy tips, marketing tips and personal stories from me to your inbox every month (PPS: I don’t share this anywhere else).
