About Rashida Tayabali (that's me!)
Helping businesses turn their vision and expertise into clear messaging and visibility in Google and AI.
About Rashida Tayabali (that's me!)
Helping businesses turn their vision and expertise into clear messaging and search visibility
Your website hasn't kept up with your business
I’ve spent over a decade working with businesses that are genuinely good at what they do, yet struggle to be seen clearly online.
Not because they lack experience.
Not because their offer isn’t strong.
But because their online presence hasn’t kept pace with how their business and search have evolved.
Traffic that doesn’t convert, enquiries that don’t reflect the quality of the work, and a growing sense that “something’s off”.
What I do for you
My role is to help business owners see their expertise clearly and present it using the right words to build trust with their audiences and search platforms.
I’m Rashida Tayabali, an SEO copywriter and search visibility strategist with 13+ years of experience in SEO copywriting, content strategy, and conversion-focused messaging.
I work with businesses that have outgrown their current SEO and messaging.
My goal for your business is to create clear positioning, stronger trust, and visibility through copywriting and search that leads to the right client inquiries.
How I work
Over the years, I’ve developed a clear point of view about why so much SEO fails.
SEO doesn’t fail because it “doesn’t work”.
It fails because it’s often implemented without context or alignment.
Generic content, disconnected keyword strategies, and short-term tactics might create some activity, but they rarely build trust or enquiries. As AI increasingly shapes how content is surfaced and summarised, that gap becomes even more obvious.
I take the time to understand:
- Where your business has come from
- Where it’s going next
- What makes your expertise genuinely different
From there, I help shape search visibility and messaging that reflects that reality, not an SEO playbook from five years ago.
You get clarity and a good foundation that supports your growth. No shortcuts, keyword stuffing, or creating content for content’s sake.
Over the past 13+ years, I’ve helped businesses:
- Build sustainable organic visibility from the ground up
- Increase the quality and relevance of enquiries
- Generate meaningful revenue through search-led content
- Reduce reliance on paid ads and referrals
My experience spans SEO copywriting, content strategy, and CRO, which means I’m always thinking about what happens after someone lands on the page, not just how they get there.
Values that guide me and my work
01.
Integrity
I believe in always doing the right thing by you. I don’t shy away from difficult conversations or decisions. If I’m not the right fit for your project, I’ll happily refer you on to another writer.
02.
Trust
I aim to build the client-copywriter relationship on trust and honesty. This means any information you discuss with me is safe. And you can trust that I’ll always deliver work to the highest standard.
03.
Collaboration
The best copy is written when both parties are actively involved in the process. I aim to work with you at every stage so the final product is the best it can be.
Copywriting and SEO creds
01. Specialising in strategy, SEO, GEO and storytelling to create attention-grabbing, data-driven content.
02. Certified by the Recipe for SEO Success.
03. Keyword research workshops for Rachel’s List members.
04. AI workshops for in-house marketing teams and business groups.
05. Masterclasses on pitching, feature writing and research skills for members of The Clever Copywriting School.
06. Featured on podcasts to talk about writing like Live and Love Your Brand, The Content Byte, Kate Toon’s Clever Copy Chats, Hot Copy Podcast, the Recipe for SEO Success, Emerge and Expand, EQ meets IQ, and Jacqui Naunton’s White Deer Graphic Design
07. Published in Sunday Life, BITE magazine, My Career, Life & Style and SBS Voices.
08. Self-published multicultural fiction author.
09. Speaker at Kate Toon’s CopyCon in 2022, a conference for copywriters.
10. Featured on the Australian Writers Centre blog and video series.
11. Featured on Hnry’s/Flying Solo’s Successful Freelancers blog and video series.
12. SEO, AI, copywriting webinars
Right from the start, Rashida was approachable and friendly, making the entire process a breeze.
She took the time to understand my business, my goals, and my target audience, which instantly put me at ease. Her professionalism, creativity, and friendliness make every project an absolute joy. I will continue to collaborate with her for all my future content needs without a moment’s hesitation.
KAREN SADEK
Personal Brand & Portrait Photographer
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I also believe in contributing beyond my work. A portion of my income supports a charitable organisation focused on children’s safety and support in Kenya, my birth country.
If your business has evolved, but your online presence hasn’t caught up, get in touch.