HEY! I'M RASHIDA TAYABALI
SEO copywriter & content writer
I help businesses rank higher in search and convert more traffic into leads and sales.
Turn browsers into buyers with words built to rank in search
“Traffic, but no leads. Rankings, but no sales.”
I hear this all the time from business owners. You’ve poured time and money into your website with zero ROI.
I get that “almost there” stage all too well. I help business owners regain control and turn that effort into real growth. And I help agencies deliver the SEO copy their clients rave about, without the headaches
Hi, I’m Rashida Tayabali! Your strategy-led SEO copywriter.
My goal? To make our collaboration smooth, fast, and highly strategic so you finally get the growth you’ve been working toward.
And it doesn’t stop there.
You’ll get follow-up reporting to ensure your website continues to perform and adapt to your evolving goals.
Clients have seen 45% lifts in lead inquiries within 30 days, or even generated over $500K in new sales from targeted long-form pages.
My mission
You’re juggling a million tasks, and your website feels like another full-time job. You’re tired of guessing what Google wants, and you just want a site that attracts the right clients and converts them.
My mission is to empower savvy business owners like you to turn your website and content into powerful marketing assets.
A client once told me: ‘Your words made me feel understood for the first time.’ That’s the moment I knew my work had soul and the power to change business
Over the past decade, I’ve helped consultants, agencies, and e-commerce brands:
- Increase client inquiries by up to 45% after a copy refresh.
- Add $500K+ in revenue from strategic SEO content.
- Climb to page 1 rankings for competitive keywords
But more importantly? I’ve helped them stop worrying about their website and start using it as their hardest-working sales tool.
Ready to supercharge your website’s potential?
My values
01.
Integrity
I believe in always doing the right thing by you. I don’t shy away from difficult conversations or decisions. If I’m not the right fit for your project, I’ll happily refer you on to another writer.
02.
Trust
I aim to build the client-copywriter relationship on trust and honesty. This means any information you discuss with me is safe. And you can trust that I’ll always deliver work to the highest standard.
03.
Collaboration
The best copy is written when both parties are actively involved in the process. I aim to work with you at every stage so the final product is the best it can be.
My favourite quote
Nothing great in the world has ever been accomplished without passion.
A little about me
01. Specialising in strategy, SEO, GEO and storytelling to create attention-grabbing, data-driven content.
02. Certified by the Recipe for SEO Success.
03. Keyword research workshops for Rachel’s List members.
04. Gemini AI workshops for in-house marketing teams and business groups.
05. Masterclasses on pitching, feature writing and research skills for members of The Clever Copywriting School.
06. Featured on podcasts to talk about writing like Live and Love Your Brand, The Content Byte, Kate Toon’s Clever Copy Chats, Hot Copy Podcast, the Recipe for SEO Success, Emerge and Expand, EQ meets IQ, Jacqui Naunton’s White Deer Graphic Design
07. Published in Sunday Life, BITE magazine, My Career, Life & Style and SBS Voices.
08. Self-published multicultural fiction author.
09. Speaker at Kate Toon’s CopyCon in 2022, a conference for copywriters.
10. Featured in Australian Writers Centre blog and video series.
11. Featured in Hnry’s/Flying Solo’s Successful Freelancers blog and video series.
Work with me
01.
02.
Right from the start, Rashida was approachable and friendly, making the entire process a breeze.
She took the time to understand my business, my goals, and my target audience, which instantly put me at ease. Her professionalism, creativity, and friendliness make every project an absolute joy. I will continue to collaborate with her for all my future content needs without a moment’s hesitation.
KAREN SADEK
Personal Brand & Portrait Photographer
MORE TESTIMONIALS
I’m a member of
Featured in
A portion of my income goes to...
Rafiki Mwema. It means loyal friend in Swahili.
Founded by Sarah Rosborg, a Sydneysider, it provides safe homes, therapy, and food to street children in Kenya who are victims of sexual abuse.
I support their monthly feeding program in loving memory of my late grandparents Fatima and Noorali Bhaijee whose home and hearts were always open to the needy.
No boring words here...
The Wordsmith is PACKED with copy tips, marketing tips and personal stories from me to your inbox every month (PPS: I don’t share this anywhere else).