HEY! I'M RASHIDA
I write results-driven content for businesses
Brand-aligned content that attracts your ideal clients and inspires them to act.
Hi, I'm Rashida Tayabali.
A strategy-led copywriter helping businesses with clear, engaging messaging that turns browsers into buyers
Your business is thriving because of your unique talents—let’s make sure your website and content reflects that.
You excel at running a strong business, creating incredible products or services, and managing your clients.
My expertise lies in crafting the words that help you:
✔ Attract more of your ideal clients.
✔ Stand out in a crowded online space.
✔ Turn visitors into clicks, inquiries, and loyal customers.
Your website isn’t just a collection of pages; it’s your hardest-working sales tool when the copy truly resonates with both you and your audience.
I take the time to understand your vision, your goals, and your unique brand personality.
By collaborating closely, we ensure your website becomes a powerful asset that supports your growth and showcases your value.
With me, it’s more than just words. Every piece of copy is built on deep research and strategy—combining your mission, personality, and audience insights to create messaging that connects and converts.
And it doesn’t stop there.
You’ll get follow-up reporting to ensure your website continues to perform and adapt to your evolving goals.
PS: 95% of my clients accept their website copy with minimal edits—proof of how closely my process ensures the first draft meets your expectations, the first time.
That means less time spent on revisions and more time doing what you do best: running your business.
Let’s create a website that doesn’t just sound good but drives real results.
My mission
My mission is to empower savvy business owners like you to turn your website into a powerful tool for impact and growth.
I partner with businesses ready to scale and stand out online through strategic, results-driven content. With one-on-one attention from me and a seamless process, your project stays on track and in expert hands.
My goal? To help you attract dream clients who are eager to invest in what you offer—so you can grow your business with ease and focus on what truly lights you up.
My values
01.
Integrity
I believe in always doing the right thing by you. I don’t shy away from difficult conversations or decisions. If I’m not the right fit for your project, I’ll happily refer you on to another writer.
02.
Trust
I aim to build the client-copywriter relationship on trust and honesty. This means any information you discuss with me is safe. And you can trust that I’ll always deliver work to the highest standard.
03.
Collaboration
The best copy is written when both parties are actively involved in the process. I aim to work with you at every stage so the final product is the best it can be.
My favourite quote
Nothing great in the world has ever been accomplished without passion.
A little about me
01. Specialising in strategy, SEO and storytelling to create attention-grabbing, data-driven content.
02. Certified by the Recipe for SEO Success.
03. Keyword research workshops for Rachel’s List members.
04. Copywriting workshops for in-house marketing teams.
05. Masterclasses on pitching, feature writing and research skills for members of The Clever Copywriting School.
06. Featured on podcasts to talk about writing like Live and Love Your Brand, The Content Byte, Kate Toon’s Clever Copy Chats, Hot Copy Podcast, the Recipe for SEO Success, Emerge and Expand, EQ meets IQ, Jacqui Naunton’s White Deer Graphic Design
07. Published in Sunday Life, BITE magazine, My Career, Life & Style and SBS Voices.
08. Self-published multicultural fiction author.
09. Speaker at Kate Toon’s CopyCon in 2022, a conference for copywriters.
10. Featured in Australian Writers Centre blog and video series.
11. Featured in Hnry’s/Flying Solo’s Successful Freelancers blog and video series.
Work with me
01.
02.
Right from the start, Rashida was approachable and friendly, making the entire process a breeze.
She took the time to understand my business, my goals, and my target audience, which instantly put me at ease. Her professionalism, creativity, and friendliness make every project an absolute joy. I will continue to collaborate with her for all my future content needs without a moment’s hesitation.
KAREN SADEK
Personal Brand & Portrait Photographer
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A portion of my income goes to...
Rafiki Mwema. It means loyal friend in Swahili.
Founded by Sarah Rosborg, a Sydneysider, it provides safe homes, therapy, and food to street children in Kenya who are victims of sexual abuse.
I support their monthly feeding program in loving memory of my late grandparents Fatima and Noorali Bhaijee whose home and hearts were always open to the needy.
No boring words here...
The Wordsmith is PACKED with copy tips, marketing tips and personal stories from me to your inbox every month (PPS: I don’t share this anywhere else).