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Are you talking to the right audience in the right stage?
Is your website copy targeting the right person at the right time? Are you trying super hard on your website to convince your ideal client they should hire you? You might be getting decent traffic coming to your website, but that traffic isn’t converting into
3 common pitfalls affecting your content creation
As a business owner, it’s tempting to try and do all the things from creating your graphics to social media posts and even DIY website copy. Research shows that SME owners and executives spend a weekly average of 16 hours completing administrative tasks and duties.
How I transformed my day using a simple sentence
Last week was my first ‘proper’ week back at work. Officially, I resumed work on 9 January but it usually takes me a few days to start work properly. While I wrote a list of what I wanted to achieve that week, I was plodding
3 insider sources for finding a good copywriter
Why the search term ‘copywriter’ is a minefield Occasionally, I’ll research my competitors to find what they are up to. However, finding a copywriter competitor seems to have become much harder! I searched for the term ‘copywriter’ today and Google presented me with a list
How to easily attract the clients you want.
Picture this: you’re walking into a party, and you’re not quite sure who’s attending.What do you do?Do you just start randomly chatting away, hoping someone will connect with what you’re saying? Probably not. Just like at that party, in the business world, it’s important to
What you need to know before building a new website for your business
I’m qualified to speak on this topic because in my eight years of being a copywriter, I’ve built or had a web developer build not one, not two but six different websites. And I’ve gone through three rebranding and redesign exercises of my current website!
