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The Wordsmith is my monthly newsletter PACKED with copy tips, marketing tips and personal stories from me to your inbox.
Copywriting feedback: Why it’s the secret ingredient for copy that converts
How to provide copywriting feedback to your copywriter You’ve made the smart decision to hire a copywriter to help you create the right messaging for your business. You know that clarifying your messaging will help you attract better clients, increase visibility, and ultimately drive more
How I revived my website’s visibility (after it vanished off Google)
Using tried-and-tested SEO for small business This was a hard lesson for me to learn, because you know, this is what I do for work. What’s that saying about the shoemaker’s children not having any shoes to wear? I launched a new copywriting website and
SEO copywriting: What businesses need to know
You’re passionate about your business and want to see it thriving. You’ve got the skills, the services, and the expertise. But your calendar isn’t fully booked. Your inbox isn’t pinging with ideal client enquiries. And your website? Crickets. If you’re thinking, “I know I offer
Should you choose a copywriter or ChatGPT to write your content?
In today’s fast paced world…NOPE none of that in this blog post written by yours truly.😄 Thanks to ChatGPT’s prolific nature, these kinds of sentences are rampant in blogs and social media as businesses jump in feet-first to use LLM models to generate content faster
Why copying your competitor’s strategy will backfire (and what to do instead)
Competitor stalking — we all do it. Whether it’s reading their LinkedIn profile or Googling their website or going green at their high-performing Instagram post! Psychology calls this the Social Comparison Theory, a concept introduced by psychologist Leon Festinger in 1954. He found that comparing
Why confidence in your brand messaging matters
You’ve poured your heart and soul into building your business, but when it’s time to tell the world about what you do, the words just don’t flow. You second-guess everything, wondering if your brand messaging is too casual, too formal, or simply not good enough.