Blog
No boring words here...
The Wordsmith is my monthly newsletter PACKED with copy tips, marketing tips and personal stories from me to your inbox.
Get words that sell...
Need to chat about your project? Book a free 15-minute chat below.
Developing a business website: Copy or design first?
Thinking about launching a new website for your business? While it’s exciting to see your idea and vision come to life, there’s a lot of work to be done before you hit the publish button. Not doing the pre-work and rushing to get something online
How a copywriter can help your business scale (#8 will surprise you)
Words are the lifeblood of how you as a business connect with your audience and customers. When done right, copy can turn casual visitors into loyal customers and help your business thrive online and offline. That’s where a professional copywriter comes in. Let’s dive straight
When is the right time to hire a copywriter for your business?
As a business owner, you wear many hats—product developer, customer service rep, marketing manager. But when it comes to your brand’s messaging, there comes a time when DIY isn’t cutting it anymore. How do you know when is the right time to hire a copywriter
How to outsource content creation without killing your brand
A step-by-step guide for business owners keen to get content creation off their to-do lists. Are you doing $10 tasks when you could be earning $1000? Knowing the opportunity cost of DIY content vs. income-generating activities can help you decide whether outsourcing is right for
How to choose the perfect copywriter: 5 key questions to ask
Many businesses don’t know how to choose a copywriter. They try searching online and get overwhelmed. So they either put it in the too-hard basket, or get one of their employees to write content in-house. The result? Content that fails to make an impact and
Why outsourcing your website copywriting is the game-changer your business needs
There’s no shame in admitting you can’t DIY your website copy any more. As an entrepreneur, you’ve built your business from the ground up and dreamed of taking it to a higher level so you can have more time to do what you love. Instead,
