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Is your website copy targeting the right person at the right time? Are you trying super hard on your website to convince your ideal client they should hire you? You might be getting decent traffic coming to your website, but that traffic isn’t converting into
As a business owner, it’s tempting to try and do all the things from creating your graphics to social media posts and even DIY website copy. Research shows that SME owners and executives spend a weekly average of 16 hours completing administrative tasks and duties.
Last week was my first ‘proper’ week back at work. Officially, I resumed work on 9 January but it usually takes me a few days to start work properly. While I wrote a list of what I wanted to achieve that week, I was plodding
Why the search term ‘copywriter’ is a minefield Occasionally, I’ll research my competitors to find what they are up to. However, finding a copywriter competitor seems to have become much harder! I searched for the term ‘copywriter’ today and Google presented me with a list
Picture this: you’re walking into a party, and you’re not quite sure who’s attending.What do you do?Do you just start randomly chatting away, hoping someone will connect with what you’re saying? Probably not. Just like at that party, in the business world, it’s important to
I’m qualified to speak on this topic because in my eight years of being a copywriter, I’ve built or had a web developer build not one, not two but six different websites. And I’ve gone through three rebranding and redesign exercises of my current website!
Why am I losing money on a new website? Business owners spend time, effort and money creating a website. But when it doesn’t perform as expected, and the web agency has exited stage left, where do you start pinpointing the problem? As a website copywriter,
“A big reason so many businesses compete on price is that they can’t prove what value they offer, so they’re stuck with the one selling point that’s a breeze to communicate: cheapness.” – Mish Slade. Competing on price isn’t a solid or long-term business strategy.
Find me @rashidatayabaliwriter
I acknowledge the Darug Nation and People as Traditional Custodians of the land on which I live and work. I acknowledge the Traditional Custodians of Country throughout Australia and pay my respects to Elders past, present and emerging.
