The Wordsmith is my monthly newsletter PACKED with copy tips, marketing tips and personal stories from me to your inbox.
How to provide copywriting feedback to your copywriter You’ve made the smart decision to hire a copywriter to help you create the right messaging for your business. You know that clarifying your messaging will help you attract better clients, increase visibility, and ultimately drive more
Using tried-and-tested SEO for small business This was a hard lesson for me to learn, because you know, this is what I do for work. What’s that saying about the shoemaker’s children not having any shoes to wear? I launched a new copywriting website and
You’re passionate about your business and want to see it thriving. You’ve got the skills, the services, and the expertise. But your calendar isn’t fully booked. Your inbox isn’t pinging with ideal client enquiries. And your website? Crickets. If you’re thinking, “I know I offer
In today’s fast paced world…NOPE none of that in this blog post written by yours truly.😄 Thanks to ChatGPT’s prolific nature, these kinds of sentences are rampant in blogs and social media as businesses jump in feet-first to use LLM models to generate content faster
Competitor stalking — we all do it. Whether it’s reading their LinkedIn profile or Googling their website or going green at their high-performing Instagram post! Psychology calls this the Social Comparison Theory, a concept introduced by psychologist Leon Festinger in 1954. He found that comparing
You’ve poured your heart and soul into building your business, but when it’s time to tell the world about what you do, the words just don’t flow. You second-guess everything, wondering if your brand messaging is too casual, too formal, or simply not good enough.
Goodbye 2024, I’m glad you’re now in the past I won’t be too far wrong to say that 2024 was a tough year for many small businesses. Amid economic uncertainty, the explosion of AI, political landscape, especially what is happening in Gaza, 2024 felt bleak
Content written for your business must do this one thing or it’ll fail. As a business owner, you’re no stranger to the importance of good marketing. But here’s the real question: Is your marketing delivering measurable results? Are your website visitors turning into loyal customers?
Thinking about launching a new website for your business? While it’s exciting to see your idea and vision come to life, there’s a lot of work to be done before you hit the publish button. Not doing the pre-work and rushing to get something online
Words are the lifeblood of how you as a business connect with your audience and customers. When done right, copy can turn casual visitors into loyal customers and help your business thrive online and offline. That’s where a professional copywriter comes in. Let’s dive straight