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As a business owner, you wear many hats—product developer, customer service rep, marketing manager. But when it comes to your brand’s messaging, there comes a time when DIY isn’t cutting it anymore. How do you know when is the right time to hire a copywriter
A step-by-step guide for business owners keen to get content creation off their to-do lists. Are you doing $10 tasks when you could be earning $1000? Knowing the opportunity cost of DIY content vs. income-generating activities can help you decide whether outsourcing is right for
Many businesses don’t know how to choose a copywriter. They try searching online and get overwhelmed. So they either put it in the too-hard basket, or get one of their employees to write content in-house. The result? Content that fails to make an impact and
There’s no shame in admitting you can’t DIY your website copy any more. As an entrepreneur, you’ve built your business from the ground up and dreamed of taking it to a higher level so you can have more time to do what you love. Instead,
Is your website copy targeting the right person at the right time? Are you trying super hard on your website to convince your ideal client they should hire you? You might be getting decent traffic coming to your website, but that traffic isn’t converting into
As a business owner, it’s tempting to try and do all the things from creating your graphics to social media posts and even DIY website copy. Research shows that SME owners and executives spend a weekly average of 16 hours completing administrative tasks and duties.
Last week was my first ‘proper’ week back at work. Officially, I resumed work on 9 January but it usually takes me a few days to start work properly. While I wrote a list of what I wanted to achieve that week, I was plodding
Why the search term ‘copywriter’ is a minefield Occasionally, I’ll research my competitors to find what they are up to. However, finding a copywriter competitor seems to have become much harder! I searched for the term ‘copywriter’ today and Google presented me with a list
Picture this: you’re walking into a party, and you’re not quite sure who’s attending. What do you do? Do you just start randomly chatting away, hoping someone will connect with what you’re saying? Probably not. Just like at that party, in the business world, it’s
I’m qualified to speak on this topic because in my eight years of being a copywriter, I’ve built or had a web developer build not one, not two but six different websites. And I’ve gone through three rebranding and redesign exercises of my current website!
Find me @rashidatayabaliwriter
I acknowledge the Darug Nation and People as Traditional Custodians of the land on which I live and work. I acknowledge the Traditional Custodians of Country throughout Australia and pay my respects to Elders past, present and emerging.
