As a business owner, you wear many hats—product developer, customer service rep, marketing manager.
But when it comes to your brand’s messaging, there comes a time when DIY isn’t cutting it anymore.
How do you know when is the right time to hire a copywriter to take over your content creation?
When you should consider hiring a copywriter
You’re too close to your business
Have you ever tried explaining what you do to someone you’ve just met, only to stumble over your words?
Clarity can get lost when you’re deeply involved in every aspect of your business.
Example: A cross-cultural consultant approached me to write her website copy because she felt overwhelmed, didn’t know where to begin and was struggling with an outdated website that hadn’t kept up with her business growth.
Together, we clarified her message, creating compelling web copy that resonated with her audience, helped her business be found in search and boosted inbound inquiries by 45%!
Your website isn’t converting
You’ve spent time and money on a beautiful website, but your visitors aren’t converting into customers.
Often, the copy is the culprit—not the design.
Example: The Chai Room, an artisan tea business in Sydney, had low website conversions because there wasn’t enough information to persuade visitors to buy.
The brand story was also missing on the website.
Actions:
- rewrote the home page copy to bring out the personality of the founder and business, and
- redesigned the page to focus on the customer journey and educate visitors on the products.
- added a new section featuring a blend of the month to drive sales.
The business made over $800 in sales in just a month from new customers who came from its Instagram page, and received a new inquiry to cater for a wedding.
You’re launching or rebranding
Launching a new product or rebranding your business is exciting, but it’s also a critical moment to get your messaging right.
Example: Fame Events, an events company in Brisbane transitioning from weddings to corporate events needed new website copy for its rebrand.
I created messaging that highlighted their expertise, and their solutions to make them the easy choice for companies wanting to outsource their events.
The keywords I chose for the website drove numerous high-value client leads from the business’s new position on the first page of results (previously they ranked for irrelevant non-event management keywords), which meant the business saw a clear ROI on what they spent for their website copy.
You’re ready to scale
As your business grows, so does your audience. Your messaging needs to evolve to reflect your expanding reach and offerings.
Example: Claire Chow, a digital marketer at Connect4Social wanted to attract higher-paying clients. Claire’s new website needed copy that was sharp, engaging, and true to her vibrant brand voice.
I wireframed and wrote the home page and lead magnet copy.
It was important to:
- Clearly communicate her services and packages.
- Make the content visually digestible through wireframe planning.
- Ensure every key message was presented with clarity and purpose to attract the right clients.
- Create a valuable lead magnet that aligned with her audience’s needs.
She wanted her new home page to do the heavy lifting—drawing in prospects and inspiring them to connect.
Claire’s home page now reflects her brand perfectly, and everything important is showcased clearly and strategically.
You don’t have time to write your own content
Often marketing managers hire me to extract insights and write content that boosts their brand or initiatives.
Or agencies will hire me as a resource for client copy. If you’re busy running your business and know the copy can be much better, then it’s the right time to hire a copywriter.
Example: Directioneering, an in-person coaching business for employees needed to highlight their commitment to International Women’s Day.
Their marketing manager hired me to create thought-leadership content designed to boost their brand online.
They posted the article on LinkedIn and it generated over 40% engagement from their audience, 10x their usual.
Checklist: What to have ready before hiring a copywriter
To make our collaboration smooth and productive, you need to prepare the following:
- Business overview – What’s your mission? What values drive your business
- Target audience details – Who are your ideal customers? Share any demographics, pain points, or insights.
- Brand guidelines – Logos, tone of voice, and visual guidelines help maintain consistency.
- Existing content – Provide your current website, brochures, and marketing materials.
- Goals & Objectives – Are you aiming to increase sales, improve brand awareness, or connect more deeply with your audience?
Example: A fitness coach approached me with a clear goal of her new fitness studio being found online by her audience. With a well-defined audience and brand voice, I wrote her website copy and optimised it for local search, helping drive steady inquiries to her new website.
How a strategy-led copywriter can help
1. Developing a customer avatar
A good copywriter doesn’t just write words – they understand who you’re talking to. Creating a customer avatar involves diving deep into your audience’s:
- Pain Points – What problems are they facing?
- Motivations – What drives them to take action?
- Objections – What holds them back from buying?
2. Conducting keyword research & SEO strategy
A copywriter skilled in SEO can make your business more visible online.
- Industry & Competitor Analysis – Identifying gaps where your business can rank higher.
- User Intent – Matching your content with what your audience is searching for.
- On-Page SEO – Naturally integrating keywords into headlines, meta descriptions, and body copy.
Example: Happy Buddha, a yoga retreat in the Blue Mountains, was ranking for irrelevant keywords and needed help attracting people who searched for yoga retreats online.
They had a high brand awareness among their existing audience but wanted to attract new retreat-goers.
I:
- conducted keyword research for their entire website
- wrote new title tags and meta descriptions.
- wrote new home page copy + wireframes, and all retreat pages to ensure the messaging was clear and provided all the information their ideal audience needed to book their preferred retreat.
Website traffic in the first six months before and after optimisation looked like this:
Ready to drive results with your website and content?
Hiring a copywriter isn’t just about words—it’s about strategy, clarity, and connection.
Whether you need help clarifying your message, boosting conversions, or expanding your reach, the right copywriter can transform your business.
The right time to hire a copywriter is when you want to focus on growing your business and can no longer keep up with writing your own copy.
💬 If you’re ready to take your brand to the next level with powerful, strategic copy, reach out today.
Together, we’ll create a message that resonates with your ideal clients and drives results. I offer website copywriting, SEO content, and audits to help you drive growth and visibility.
