ABOUT THE CLIENT
Rex Technologies is a global IT outsourcing company headquartered in Sydney, with a growing presence across India, Singapore, and Malaysia. The company partners with clients around the world, delivering tailored software development and IT services that solve complex business problems.
When Rex Technologies decided to expand into the Australian B2B market, they knew their website needed to reflect their capability, scale, and credibility.
CHALLENGES
The existing website was outdated and written in overly technical language—making it difficult for B2B clients to quickly understand what the business offered and how it could help them.
The team at Rex Technologies needed:
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A fresh, professional online presence to reflect their global capabilities.
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Website copy that could translate complex IT services into clear, benefit-led language.
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A way to showcase their services, global clients, and expertise—without overwhelming the reader.
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Expert help, since they didn’t have the time, resources or in-house experience to manage the copywriting process themselves.
They also wanted wireframes to guide their web developer in structuring the site effectively.
SOLUTIONS
Referred by a trusted social media agency, Rex Technologies chose to partner with me to lead their website transformation. They appreciated my ability to explain the copywriting and SEO process clearly—especially since they were new to both.
Here’s how I helped them bring clarity and confidence to their brand:
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Developed a clear brand positioning to address common outsourcing challenges. The final tagline—
“Your Business, Our IT”—
perfectly captured their promise of partnership and reliability. -
Translated technical jargon into engaging, client-focused messaging that spoke to the pain points and goals of decision-makers in their target industries.
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Delivered website copy for eight core pages, including Home, About, and six service pages—each one optimised for both users and search engines.
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Created user-friendly wireframes to guide the website layout and flow.
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Wove in the Founder’s story to add a human touch and reinforce the business’s mission.
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Delivered all content in a developer-ready format, complete with meta descriptions, SEO titles, and upload instructions—streamlining the implementation process.
“We felt informed and supported throughout the process. Everything was broken down step-by-step until we were ready to sign off with full confidence.”
RESULTS
Rex Technologies now has a polished and professional website that speaks to Australian B2B audiences with confidence and clarity.
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A strong brand voice and value proposition that reflects their global scale and local commitment.
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An SEO-optimised website that is easy to navigate and understand—critical in the complex world of IT outsourcing.
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Clear, benefit-driven service pages that make it easy for prospects to evaluate and engage with their offering.
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A strategic structure and layout that reduces bounce rates and drives meaningful interaction.
“We finally have a website we’re proud of—and confident enough to share with Australian businesses and global partners alike.”
IMPACT
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A modern online presence that accurately reflects Rex Technologies’ credibility and growth.
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Confidence to reach out to prospects and form new partnerships, knowing the website backs up their reputation.
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SEO groundwork laid for long-term visibility and inbound lead generation.
CLIENT TESTIMONIAL
We engaged Rashida to write SEO website copy for our new website because we needed a strong online presence in the Australian market. Our old website had complex and technical language which wasn’t presenting our company, services and brand well.
We needed a copywriter to help us plan our website and position ourselves as a reputable IT company in Australia. Rashida came recommended to us and we were pleased with what she delivered. She captured the essence of our brand and helped us define our value proposition and services for our ideal clients. Our old website was full of technical IT language which was company-focused, while the new copy is client and benefits-focused.
Throughout the process, Rashida was responsive, collaborative, and attentive to our unique needs. Her expertise and attention to detail were evident in every word she wrote and we’ve already increased the number of organic keywords we are ranking for online by 42%.
If you’re looking for a skilled and reliable copywriter who understands the nuances of SEO and can transform your brand message into a powerful online presence, look no further than Rashida. She exceeded our expectations, and we wholeheartedly recommend her services to any business seeking to improve their online presence.
CEO, Aliasgar Rassiwala
Need SEO website copy that helps you expand into new markets with confidence?
My IGNITE 5-page website copywriting service includes wireframes and SEO optimisation—so your business shows up, stands out, and speaks clearly to your ideal clients.
Submit an inquiry via my contact form.
