About
FAME Events is an events agency in Brisbane organising corporate events, brand activations and special celebrations.
Industry
Event management
Client challenges
The client was pivoting her business from weddings to corporate event management.
She needed:
- website copy that reflected her expertise, skills and experience
- case studies to show the variety of events they had organised and
- lead magnet copy to entice their audience into signing up to their email list.
I love working with female-led businesses, and this was an amazing business to write copy for including defining a tone of voice for the brand.
Client goals
- Attract more corporate clients to their website by showcasing their expertise.
- Ensure the website had a memorable tone of voice that was short, sharp and punchy.
- Present a polished and professional online presence as expected by big brands.
- Showcase their range of skills, creativity and experience through results-driven case studies.
- Help FAME stand out and shine among its competitors.
Client brief
- Website copy for Home, About and Service pages.
- Results-driven case studies
- Copy for lead magnet.
For this project, I worked directly with their web developer to craft copy that built up the brand’s expertise on the different pages and connected with the prospect through a personable and memorable brand voice.
Why the client chose me
The client was referred by a web design agency that knew my work. I had also previously done keyword research and website optimisation, a LinkedIn profile and a strategy to help elevate the brand and founder online. I already knew the business and its founder well.
SEO optimisation of the website delivered 2-3 quality leads to the business by helping it rank online for targeted local search keywords before the revamp.
The website ranked for several event management keywords in Positions 1-5 including local searches for event management companies in Brisbane.
Before the optimisation, the site ranked for random keywords and didn’t have much traffic coming to it. After implementing the keywords and optimising the title tags and meta descriptions, online traffic and conversions increased.
How client goals were achieved
- Create a positioning statement for the brand around event management. “Transforming corporate events into WOW experiences.”
- Optimising the website copy, title tags and meta descriptions for search keywords.
- Sharing the Founder’s inspirational story and how it aligns with the company’s vision and mission.
- Short, sharp web copy that brought out the brand’s expertise and skills and helped it stand out.
- Results-based case studies with sections that show metrics, and what makes FAME different to its competition.
The results
The new website copy has helped the client pivot successfully into corporate event management by reflecting exactly who their ideal client is, and how the business helps them.
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