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FIND OUT WHY YOUR WEBSITE ISN'T CONVERTING

An SEO audit that gives you clarity, priorities and a plan without the jargon or the overwhelm

BOOK A STRATEGY CALL

FIND OUT WHY YOUR WEBSITE ISN'T CONVERTING

An SEO audit that gives you clarity, priorities and a plan without the jargon or the overwhelm.

BOOK A STRATEGY CALL

Your website looks fine. So why isn't it converting?

Your website looks professional, you’re getting some traffic, but the enquiries just aren’t reflecting the quality of your business.

Most of the time it’s not one broken thing. It’s your search visibility, messaging, and user journey not working together. And because each piece was built at a different stage of your business: copy written years ago, SEO layered on later, design tweaked in isolation, nothing is quite in sync.

The result is Google can’t confidently surface you for the right searches. And when the right clients do land on your site, they can’t immediately see why you’re the obvious choice.

My strategic SEO audit changes that. Not by generating a list of 47 fixes, but by showing you exactly what’s holding you back and what to prioritise first.

What you'll walk away with

I don’t give you a technical checklist or an automated scan. You get a strategic review that’s easy to understand of how your website is seen and understood by both search engines and the humans making buying decisions. At the end of it, you’ll have:

  • A clear picture of why your visibility isn't translating into enquiries
  • An honest assessment of where your search strategy and messaging are misaligned
  • A prioritised list of what to fix now, what can wait, and what isn't worth touching
  • Confidence about where to invest next — whether that's copy, content, SEO or development
  • Language you can use to brief your internal team or any external partners
Two images of Rashida, overlaid. The front image shows Rashida sitting at her laptop with a mug in hand. The faded image behind is cropped to show Rashida's book, "Life After Ali" on her desk.

This audit is for you if:

  • Your website looks polished but enquiries are inconsistent and you can't figure out why.
  • You've invested in SEO or content before and aren't convinced it's paying off.
  • You want clarity before committing to a full rewrite, an SEO retainer, or a website rebuild.
  • You're done with technical jargon and want someone to explain what's actually happening in plain English.
  • You want a strategic partner who'll give you their honest opinion not just a report to file away.
  • If you're nodding at two or more of these, let's talk.

How my website audit service works

  • Step 1: Quick discovery call (20 minutes) We chat about your business, your goals, and what's been frustrating you about your website. This helps me focus the audit on what actually matters for your situation.
  • Step 2: Strategic audit I review your website end-to-end — messaging, content, technical SEO, search intent, user journey, and AI visibility. I'm looking at how everything works together, not just individual elements in isolation.
  • Step 3: Comprehensive report You receive a detailed written report with clear priorities, specific recommendations, and additional resources. Everything explained in plain English — no jargon, no vague suggestions.
  • Step 4: Debrief call (30 minutes) We walk through the report together on Zoom so you leave feeling clear, confident, and ready to act — not overwhelmed by a document you're not sure what to do with.
  • Pricing: Website audits from AUD $1,500 + GST Keyword research report from AUD $680 + GST
  • Step 1: Quick discovery call (20 minutes) We chat about your business, your goals, and what's been frustrating you about your website. This helps me focus the audit on what actually matters for your situation.
  • Step 2: Strategic audit I review your website end-to-end — messaging, content, technical SEO, search intent, user journey, and AI visibility. I'm looking at how everything works together, not just individual elements in isolation.
  • Step 3: Comprehensive report You receive a detailed written report with clear priorities, specific recommendations, and additional resources. Everything explained in plain English — no jargon, no vague suggestions.
  • Step 4: Debrief call (30 minutes) We walk through the report together on Zoom so you leave feeling clear, confident, and ready to act — not overwhelmed by a document you're not sure what to do with.
  • 1 x 30-minutes Zoom call to discuss your report.
  • Website audits start from AUD 1500+GST payable upfront.
  • Keyword research report starts from AUD 680+GST

What clients say about my work

Two new clients found me via Google and signed up

A colleague recommended Rashida’s services to boost my SEO ranking and attract more organic searches to my website. Rashida was easy to work with, explained everything simply and was very thorough in her research of my business. She was also realistic about SEO and didn’t pretend it was a magic wand. She gave me a detailed report of key SEO search words and embedded them into my website. Within weeks, two new clients found me via Google and signed up for my media training workshops. The new business paid for my investment plus more. There are a lot of so-called SEO experts out there – but Rashida is the real deal.

THERESA MILLER

Media trainer, TM Media

When the audit is this clear, practical and genuinely kind to the founder brain, it’s impossible not to move fast. Huge credit to you @rashidatayabali for such a sharp, no-fluff review. The way you broke down positioning, messaging and UX (without overwhelm) made implementation feel doable and honestly energising. Proof that when strategy is clear, execution follows. Thanks again for the brilliant audit and guidance
Samira Benarif
Samira BenarifFounder, Athletik Tween Activewear
Working with Rashida was such a gift. From the moment she supported us with SEO keyword research, we felt clearer, more confident, and better equipped to connect with the people who need our services most. Since implementing her suggestions, we’ve seen a significant increase in website traffic — it’s been so encouraging to watch our visibility grow. Rashida’s insights helped shape a strategy that felt aligned and manageable, and we’re now reaching far more people than before. Rashida’s approach is both warm and professional. She explained everything in a way that made sense and left us feeling empowered, not overwhelmed. We’re so grateful for her support and highly recommend her to anyone wanting to grow their online presence.
Helen Younan-Barrett
Helen Younan-BarrettFounder & CEO of The Family Systems Hub
I am grateful to have worked with Rashida, particularly during a crucial period when enhancing my website’s visibility and SEO was essential. As a small business owner seeking to promote Ayurveda, I faced significant challenges, and it took time for me to entrust someone with my website. Rashida’s expertise quickly changed my perspective; she thoroughly explained every proposed modification, ensuring I understood each detail. She welcomed and valued my suggestions, which gave me confidence that my website was in capable hands. Furthermore, Rashida demonstrated exceptional dedication, going above and beyond to support me. Her understanding of Ayurveda made collaboration smoother and more effective. She consistently met deadlines and handled tasks efficiently. Without a doubt, Rashida is an absolute professional in her field.
Revive Ayurveda
Ann PallisFounder, REVIVE Ayurveda
I was really pleased with the copy that Rashida delivered. In particular I like the way she ensured the authenticity of my voice remained clear in the copy and the way she picked up on things that I had not thought of (i.e. links to other pages in the footer, terms and conditions). When she delivered the copy to me she also provided a video in which she explained the rationale behind the changes she suggested during the review. I found this very helpful and personable. I didn't understand much about the importance of SEO at the beginning of the process and had not put any of this in place on my website. Rashida explained all of this to me and I feel really confident in my understanding of the importance of getting the SEO right and how to manage this in the future for my business.
Sarah Janali
Sarah JanaliFounder, Janali & Co Community Consultancy
An industry colleague recommended Rashida's SEO audit services to me, and I'm so pleased I did it! Rashida was very easy to work with and is incredibly knowledgeable. She created an in-depth report to highlight areas for my website's improvement and delivered it with a video to show which changes I could easily make myself. While I'm yet to do it all (as there was no shortage of actionables!), I'm sure that once I follow her instructions, I'll see results.
Amy Hadley
Amy HadleyFounder, Hadley Co
Rashida is an SEO guru who produces the most comprehensive and clear keyword reports I've ever seen. She also goes above and beyond with helpful implementation tips, marketing advice and follow-up email support. I highly recommend her for all your SEO needs.
Sabrina Rogers-Anderson
Sabrina Rogers-AndersonHealth writer
Rashida was such a pleasure to work with and really helped me understand how to bring my website to life through SEO. I have no tech skills whatsoever, so I appreciated her effort, kindness, and understanding in explaining everything to me. I probably asked too many questions and needed a million explanations, but she was happy to help every step of the way.
Alana Wulff
Alana WulffFounder, HIMMEL STUDIO
I've hired Rashida twice to present SEO-related masterclasses for the Rachel's List audience and have found her to be an engaging, warm presenter who knows her stuff - be it keywords, metrics or optimising content for clients. She makes SEO accessible and her live classes always attract a high number of participants (and continue to sell well afterwards as digital products). As a result, Rashida has become my go-to person when I need to outsource keyword audits for clients - her keyword reports are excellent and well worth the cost. I always enjoy working with Rashida and would not hesitate in recommending her either as an on-stage presenter, or as a high-level SEO copywriter for a project.
Rachel Smith
Rachel SmithFounder of Rachel's List

Not sure if an audit is the right first step?

Send me a message and I’ll give you an honest answer about whether this is the right place to start or whether something else would serve you better.

LET'S FIGURE IT OUT TOGETHER

FAQs about SEO website audits

1. Is this a technical SEO audit?

Not quite. While technical factors are considered, this audit looks at how your website is understood and evaluated overall — including messaging, search intent, content clarity, and conversion pathways. It’s about visibility and decision-making, not just diagnostics.

2. Will you tell me exactly what to fix first?

Yes. You’ll receive clear priorities, what matters now, what can wait, and what isn’t worth touching. The goal is to remove guesswork, not create a long to-do list.

3. Do I need to work with you after the audit?

No. The SEO website audit service is a standalone engagement. You’re free to implement the recommendations internally, brief a developer or agency, or use it as the foundation for further work with me.

4. Is this suitable if I’ve already done SEO before?

Yes, because SEO changes all the time. This audit is especially valuable if you’ve invested in SEO or content but feel the results don’t match the quality of your business, or you’re unsure what’s actually working.

5. How is this different from automated or agency audits?

Most audits focus on checklists and reports. This audit focuses on connecting search visibility, messaging, and conversion so you understand why your website isn’t driving enquiries and what to do next.

6. What kind of businesses is this best suited for?

This audit is designed for founder-led businesses in ecommerce and professional services who value strategic insight and want clarity before investing further in SEO, content rewrites, or a website rebuild.

7. Are there any ongoing/monthly fees to pay?

No. I quote a one-off project fee so you know exactly how much it’ll cost you. There are no ongoing fees for this service.

8. Are you available for follow-up questions after the report is delivered?

Yes. I’m available for follow-up questions after the report is delivered, so you can understand the insights, priorities, and how they apply to your specific situation. This is a collaborative process. I don’t do the “here’s your report, good luck!” disappearing act. I’m here until you are clear on what to do next.