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SEO website audit service for founder-led businesses

Find out what's really holding your website back

SEND AN INQUIRY

SEO website audit service for founder-led businesses

Find out what's really holding your website back

SEND AN INQUIRY

Why your website looks fine, but isn't driving inquiries

A website can look polished, load quickly, and even attract traffic, yet still fail to drive inquiries.

That usually isn’t because one thing is “broken”.

It’s because your search visibility, messaging, and intent aren’t working together to drive conversions.

As businesses grow, their websites often become a patchwork of decisions made at different stages: copy written years ago, SEO layered on later, design changes made in isolation. Everything *kind* of works, but without clarity.

What happens next?

Search engines struggle to understand where your authority sits, and visitors don’t immediately see why they should choose you.

That’s where a visibility-first SEO website audit makes the difference. This type of SEO audit looks at the big picture and details, instead of technical fixes only or fixes without context.

Clients use this audit to improve their website’s visibility, clarify positioning, and make smarter decisions about where to invest next, without wasting more time and resources fixing the wrong things.

What my SEO website audit delivers

My SEO website audit service is a strategic review of how your website is seen, understood, and judged by your target audience and by search engines and AI platforms.

Instead of listing every possible fix, it focuses on what’s holding your website back from conversions and search rankings.

  • Your positioning and what needs to change
  • Trust and authority signals
  • Building visibility that leads to the right inquiries
  • How content, structure, SEO, and user pathways work together and where they don’t
  • You'll be clear on why visibility isn’t translating into inquiries
  • Where search and messaging are misaligned
  • What matters most to fix now (and what doesn’t)
Two images of Rashida, overlaid. The front image shows Rashida sitting at her laptop with a mug in hand. The faded image behind is cropped to show Rashida's book, "Life After Ali" on her desk.

My SEO website audit service is designed for founder-led businesses:

  • Who feel something isn’t working, but can’t pinpoint why
  • Whose website looks polished but inquiries are inconsistent
  • Who have invested in SEO or content and aren’t sure it’s paying off
  • Who want clarity before committing to rewrites, SEO retainers, or development work
  • Who want jargon-free recommendations that they can understand
  • Who value strategic insight and long-term approach over technical scans, checklists and rankings alone

How my website audit service works

  • A 20-minute call to discuss your project
  • An overall review of your website
  • Technical SEO checks
  • Website content analysis
  • Receive a comprehensive report with recommendations
  • Additional resources and contacts
  • 1 x 30-minutes Zoom call to discuss your report
  • Website audits start from AUD 1500 +GST
  • Keyword research report & implementation starts from AUD 990+GST
  • A 20-minute call to discuss your project.
  • An overall review of your website.
  • Technical SEO checks.
  • Website content analysis.
  • Submit a comprehensive report and recommendations.
  • Additional resources and contacts.
  • 1 x 30-minutes Zoom call to discuss your report.
  • Website audits start from AUD 1500+GST payable upfront.
  • Keyword research report and implementation starts from AUD 990+GST

What happens after the website audit?

  • Clear insight into why your website isn’t driving inquiries
  • A prioritised view of what actually needs attention (and what doesn’t)
  • Confidence about where to invest next — copy, content, SEO, or development
  • Relief from second-guessing whether your website is “the problem”
  • Use the audit as the foundation for deeper, strategic messaging and SEO overhaul
  • The correct language and understanding to brief internal teams or external partners
  • Clear insight into why your website isn’t driving enquiries
  • A prioritised view of what actually needs attention (and what doesn’t)
  • Use the audit as the foundation for deeper, strategic messaging and SEO overhaul
  • Language you can use to brief internal teams or external partners
  • Confidence about where to invest next — copy, content, SEO, or development
  • Language and understanding to brief internal teams or external partners

Two new clients found me via Google and signed up

A colleague recommended Rashida’s services to boost my SEO ranking and attract more organic searches to my website. Rashida was easy to work with, explained everything simply and was very thorough in her research of my business. She was also realistic about SEO and didn’t pretend it was a magic wand. She gave me a detailed report of key SEO search words and embedded them into my website. Within weeks, two new clients found me via Google and signed up for my media training workshops. The new business paid for my investment plus more. There are a lot of so-called SEO experts out there – but Rashida is the real deal.

THERESA MILLER

Media trainer, TM Media

When the audit is this clear, practical and genuinely kind to the founder brain, it’s impossible not to move fast. Huge credit to you @rashidatayabali for such a sharp, no-fluff review. The way you broke down positioning, messaging and UX (without overwhelm) made implementation feel doable and honestly energising. Proof that when strategy is clear, execution follows. Thanks again for the brilliant audit and guidance
Samira Benarif
Samira BenarifFounder, Athletik Tween Activewear
Working with Rashida was such a gift. From the moment she supported us with SEO keyword research, we felt clearer, more confident, and better equipped to connect with the people who need our services most. Since implementing her suggestions, we’ve seen a significant increase in website traffic — it’s been so encouraging to watch our visibility grow. Rashida’s insights helped shape a strategy that felt aligned and manageable, and we’re now reaching far more people than before. Rashida’s approach is both warm and professional. She explained everything in a way that made sense and left us feeling empowered, not overwhelmed. We’re so grateful for her support and highly recommend her to anyone wanting to grow their online presence.
Helen Younan-Barrett
Helen Younan-BarrettFounder & CEO of The Family Systems Hub
I am grateful to have worked with Rashida, particularly during a crucial period when enhancing my website’s visibility and SEO was essential. As a small business owner seeking to promote Ayurveda, I faced significant challenges, and it took time for me to entrust someone with my website. Rashida’s expertise quickly changed my perspective; she thoroughly explained every proposed modification, ensuring I understood each detail. She welcomed and valued my suggestions, which gave me confidence that my website was in capable hands. Furthermore, Rashida demonstrated exceptional dedication, going above and beyond to support me. Her understanding of Ayurveda made collaboration smoother and more effective. She consistently met deadlines and handled tasks efficiently. Without a doubt, Rashida is an absolute professional in her field.
Revive Ayurveda
Ann PallisFounder, REVIVE Ayurveda
I was really pleased with the copy that Rashida delivered. In particular I like the way she ensured the authenticity of my voice remained clear in the copy and the way she picked up on things that I had not thought of (i.e. links to other pages in the footer, terms and conditions). When she delivered the copy to me she also provided a video in which she explained the rationale behind the changes she suggested during the review. I found this very helpful and personable. I didn't understand much about the importance of SEO at the beginning of the process and had not put any of this in place on my website. Rashida explained all of this to me and I feel really confident in my understanding of the importance of getting the SEO right and how to manage this in the future for my business.
Sarah Janali
Sarah JanaliFounder, Janali & Co Community Consultancy
An industry colleague recommended Rashida's SEO audit services to me, and I'm so pleased I did it! Rashida was very easy to work with and is incredibly knowledgeable. She created an in-depth report to highlight areas for my website's improvement and delivered it with a video to show which changes I could easily make myself. While I'm yet to do it all (as there was no shortage of actionables!), I'm sure that once I follow her instructions, I'll see results.
Amy Hadley
Amy HadleyFounder, Hadley Co
Rashida is an SEO guru who produces the most comprehensive and clear keyword reports I've ever seen. She also goes above and beyond with helpful implementation tips, marketing advice and follow-up email support. I highly recommend her for all your SEO needs.
Sabrina Rogers-Anderson
Sabrina Rogers-AndersonHealth writer
Rashida was such a pleasure to work with and really helped me understand how to bring my website to life through SEO. I have no tech skills whatsoever, so I appreciated her effort, kindness, and understanding in explaining everything to me. I probably asked too many questions and needed a million explanations, but she was happy to help every step of the way.
Alana Wulff
Alana WulffFounder, HIMMEL STUDIO
I've hired Rashida twice to present SEO-related masterclasses for the Rachel's List audience and have found her to be an engaging, warm presenter who knows her stuff - be it keywords, metrics or optimising content for clients. She makes SEO accessible and her live classes always attract a high number of participants (and continue to sell well afterwards as digital products). As a result, Rashida has become my go-to person when I need to outsource keyword audits for clients - her keyword reports are excellent and well worth the cost. I always enjoy working with Rashida and would not hesitate in recommending her either as an on-stage presenter, or as a high-level SEO copywriter for a project.
Rachel Smith
Rachel SmithFounder of Rachel's List

Want to chat before booking a website audit?

Not sure if this is the right starting point for your website?
Send me a quick inquiry, and I’ll help guide you.

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FAQs about SEO website audits

1. Is this a technical SEO audit?

Not quite. While technical factors are considered, this audit looks at how your website is understood and evaluated overall — including messaging, search intent, content clarity, and conversion pathways. It’s about visibility and decision-making, not just diagnostics.

2. Will you tell me exactly what to fix first?

Yes. You’ll receive clear priorities, what matters now, what can wait, and what isn’t worth touching. The goal is to remove guesswork, not create a long to-do list.

3. Do I need to work with you after the audit?

No. The SEO website audit service is a standalone engagement. You’re free to implement the recommendations internally, brief a developer or agency, or use it as the foundation for further work with me.

4. Is this suitable if I’ve already done SEO before?

Yes, because SEO changes all the time. This audit is especially valuable if you’ve invested in SEO or content but feel the results don’t match the quality of your business, or you’re unsure what’s actually working.

5. How is this different from automated or agency audits?

Most audits focus on checklists and reports. This audit focuses on connecting search visibility, messaging, and conversion so you understand why your website isn’t driving enquiries and what to do next.

6. What kind of businesses is this best suited for?

This audit is designed for founder-led businesses in ecommerce and professional services who value strategic insight and want clarity before investing further in SEO, content rewrites, or a website rebuild.

7. Are there any ongoing/monthly fees to pay?

No. I quote a one-off project fee so you know exactly how much it’ll cost you. There are no ongoing fees for this service.

8. Are you available for follow-up questions after the report is delivered?

Yes. I’m available for follow-up questions after the report is delivered, so you can understand the insights, priorities, and how they apply to your specific situation. This is a collaborative process. I won’t handover and disappear once the report is delivered.