You’re passionate about your business and want to see it thriving. You’ve got the skills, the services, and the expertise.
But your calendar isn’t fully booked. Your inbox isn’t pinging with ideal client enquiries. And your website?
Crickets.
If you’re thinking, “I know I offer something amazing, so why aren’t more people finding and buying from me?”, you’re not alone.
The truth is, your website and blog could be working much harder for you. And the secret weapon that makes the difference is SEO copywriting and website optimisation.
Let’s talk about why that matters—and how ignoring it could be costing you real money, clients, and business growth.
What’s SEO copywriting (and why should you care)?
Think of SEO copywriting as the perfect blend of science and soul.
It’s about writing words that connect with your ideal client and help your content show up in search engines like Google.
Without SEO your website might be beautifully written, but it’s invisible.
Without good copy, you might rank, but nobody sticks around or takes action.
You need both. Because the goal isn’t just more traffic, it’s the right traffic. The kind that converts browsers into buyers.
Are you making these common mistakes on your website?
If your site isn’t pulling its weight, you might be falling into one (or more) of these traps:
1. Your message is unclear or too generic
Your dream clients land on your site… and bounce.
Because they don’t get what you do—or how you’re different. They’re confused, so they click away.
One client who came to me said:
“I know I have a great product/service, but my words aren’t doing it justice. I’m losing money because people don’t see my value.”
This is more common than you think.
2. You’re not ranking for the right keywords or any at all
If your audience can’t find you, they can’t buy from you.
SEO copywriting uses keyword research to match your services with the exact terms your ideal clients are searching for.
Results from my case studies:
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One client saw a triple increase in organic traffic and revenue after SEO optimisation and service page rewrites.
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Another saw leads jump by 45% in just a few months
3. You’re attracting the wrong kind of clients
You’re getting enquiries but they’re budget hunters, not value buyers.
That’s a messaging issue. Strategic copy filters out tyre kickers and attracts those who are ready to invest with you.
“I don’t have time to figure this out”
Many business owners are stuck on a content treadmill or rewriting their website copy for the tenth time.
Or their team is too busy trying to do it all, and not doing it well.
You feel the pressure to update things, but copywriting keeps slipping down your to-do list.
It’s no wonder.
You’re not a writer, you’re a business owner.
One of the biggest pain points I hear:
“I’ve tried rewriting my messaging so many times, and it’s still not working. I feel like I’m missing something, and it’s costing me sales.
Every week that your copy underperforms, you’re losing visibility, leads, and sales.
Let’s talk numbers: What results can you expect?
Still not convinced that SEO copywriting and optimisation matters?
Here’s what happened when businesses like yours invested in SEO copy and optimisation with me:
✅ 0-2000+ monthly visitors and boost in organic traffic from strategic SEO web copywriting
✅ 2x increase in leads from refreshed, optimised web copy
✅ Higher Google rankings—going from page 4 to page 1 in under 6 months
✅ Stronger brand voice that brought in aligned, high-paying clients
These aren’t just vanity metrics. They represent time saved, money earned, and real business growth.
Why your blog has hidden potential
If your blog is collecting digital dust, you’re leaving money on the table.
An optimised blog:
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attracts new visitors via long-tail keywords
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builds trust and authority in your niche
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nurtures leads who aren’t ready to buy yet.
Websites with blogs generate 67% more leads on average than those without them.
About 71% of B2B buyers read blog posts before purchasing while about 76% of B2C marketers use blogs to attract and engage individual customers.
But only if it’s done right. Slapping together random posts on ChatGPT won’t cut it.
You need a strategy and keyword-rich content that’s easy to read, value-packed, and answers the exact questions your audience is Googling.
The SEO copywriter vs. The SEO consultant: What you need to know
When hiring help, not all SEO pros are created equal.
Here are a few red flags to watch out for:
🚩 They focus only on traffic, not conversions.
SEO isn’t just about ranking, it’s about turning visitors into paying customers.
🚩 They don’t get your brand voice.
Generic copy may boost your traffic, but it won’t connect emotionally. Your audience will scroll right past it.
🚩 They use outdated or black-hat tactics.
Keyword stuffing? Dodgy backlinks? Run the other way. SEO is about long-term visibility, not quick hacks.
🚩 They ignore your content journey.
If they’re not considering how your homepage, service pages, blog, and CTAs work together, they’re missing the big picture.
As a copywriter and an SEO strategist, I blend conversion-driven messaging with search engine best practices. I look at your site holistically from the first click to the final conversion.
“But can’t I just do it myself?”
Sure, you can. But should you?
Most business owners who try to DIY their SEO copy…
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Spend hours reading blogs and watching tutorials
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Rewrite their homepage 5 times and still hate it
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Choose the wrong keywords (or no keywords at all)
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End up burnt out and back at square one
Here’s what one client said after working with me:
“I finally felt proud of my website. It sounds like me, ranks well, and gets leads. I wish I’d done this sooner.”
The full search journey: What your website should really do
Let’s break it down.
An effective SEO-optimised website needs to support your ideal client’s entire decision-making journey:
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Discovery
They’re Googling problems. Your blog pops up with an answer. Now they know your name. -
Consideration
They click through to your homepage and services. Everything feels aligned. Your words are clear, compelling, and confidence-inspiring. -
Decision
They hit your contact form or book a discovery call. Easy win.
But if even one piece of this journey is broken with unclear messaging, poor layout, and weak SEO you’ll lose them.
So… What’s the cost of doing nothing?
Here’s the uncomfortable truth:
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That outdated homepage? It’s costing you sales.
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That vague services page? It’s driving dream clients away.
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That blog you haven’t updated in months? It’s dead weight.
Each week without strategic SEO copy is a week of missed leads, lost visibility, more hustle and wasted effort.
Your website should be your hardest working salesperson
And yet, for many businesses, it’s just a pretty placeholder.
That’s why SEO copywriting is an investment, not an expense. It’s what allows you to:
- Attract better-fit clients who already understand your value.
- Stand out in search results without relying on social media.
- Feel confident about what your brand says and how it’s said.
- Grow sustainably, without burning out.
TL;DR: If you want to scale, start here
Your business is growing. But if your website and blog aren’t optimised, you’re stuck in neutral.
SEO copywriting solves this by helping:
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More of the right people find you.
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More of them trust and buy from you.
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You reclaim your time and mental space.
Ready to make your website work harder?
Whether you’re tired of rewriting your copy, frustrated by flaky leads, or just want to finally feel proud of your digital presence, I can help.
My SEO website copywriting services are tailored for growing businesses who want easy-to-understand results without the fluff.
👉 Check out my case studies here
👉 Learn more about my SEO copywriting services
Your message matters. Let’s make sure the right people see it.
