There’s no shame in admitting you can’t DIY your website copy any more.
As an entrepreneur, you’ve built your business from the ground up and dreamed of taking it to a higher level so you can have more time to do what you love.
Instead, you’re performing tasks that aren’t IN your zone of genius. Like writing your website’s content.
It feels harder than running your business. You keep rewriting the copy on your website hoping that you’ll nail it in this attempt. But something feels off, and you just can’t figure out what’s missing.
The truth is, you’re too close to your business. That’s not a flaw; it’s just a business reality. And it’s one of the biggest reasons why outsourcing your website copywriting could be the game-changer that takes your business to the next level.
Here’s why you should let go of the DIY approach and trust a professional to craft the words that’ll help your business grow.
1. You’re too close to see your value and competitive advantage clearly
When you’re immersed in your business day in and day out, it’s easy to assume everyone else knows what you know. You live and breathe your services and you may forget that your audience doesn’t.
Jargon can creep into your content, or it can become too one-sided constantly talking about what the business does, not how it benefits the customer. All this can hold you back from clearly articulating what makes your business unique.
A professional website copywriter can bring fresh eyes to your brand, seeing it from the perspective of potential clients who may not understand the value of your services yet. They’ll take your expert knowledge and distil it into clear, compelling messaging that speaks to your audience’s needs and desires.
2. You’re losing time (and money)
As a business owner, your time is one of your most valuable assets. When you try to juggle writing your copy alongside managing day-to-day operations, client relationships, and growth strategies, something is bound to suffer.
And more often than not, it’s your marketing.
By outsourcing your website copywriting, you free up valuable hours to focus on what you do best—running your business. At the same time, your copy will be handled by an expert who knows how to craft words that not only sound good but also convert. You’ll be saving both time and money in the long run because professionally written copy leads to higher conversions, which means more sales and inquiries for your business.
3. Your message isn’t clear or consistent
Consistency is key to building a strong brand presence. But when you’re wearing all the hats in your business, it’s easy to let inconsistencies slip through the cracks—especially when it comes to messaging. You might have one tone on your homepage and a completely different vibe in your emails or social media posts.
A copywriter specialises in crafting a cohesive, on-brand message across all your platforms. They’ll ensure your voice remains consistent, professional, and aligned with your business goals, helping you build trust with your audience.
4. You need copy that converts, not just pretty words
Yes, you can write a few paragraphs about your business and fill in some blanks on a website template, but will that copy convert visitors into paying clients? There’s a huge difference between writing content and writing copy that drives results.
A professional copywriter knows how to write for conversions. They use proven techniques—such as persuasive calls to action, benefit-driven messaging, and audience targeting—to ensure your website doesn’t just sit there looking pretty. Instead, it becomes a powerful sales tool that drives inquiries, sign-ups, and purchases 24/7.
5. SEO is not an afterthought
You’ve probably heard the buzz around search engine optimisation (SEO), but optimising your website copy for search engines while still making it engaging and readable is no easy task. Many business owners either ignore SEO altogether or overdo it, stuffing their copy with keywords in a way that feels forced and unnatural.
An SEO website copywriter, like me, knows how to strike the perfect balance. I optimise your copy to rank higher on search engines while keeping the focus on delivering value to your audience. With the right SEO strategy in place, your website will become more visible to your ideal clients actively searching for what you offer.
6. Your business deserves an outside POV
Even the most talented business owners can hit a wall when it comes to promoting themselves. As business owners, we often downplay our accomplishments and feel awkward about self-promotion. But here’s the thing: your business deserves to shine, and so do you.
An external copywriter like me can help you step out of that discomfort by writing about your business in a way that feels authentic but also compelling. I’ll help to highlight your unique value without the awkwardness of “bragging” or salesy words giving you the confidence to stand out in a crowded market (without feeling icky).
7. Outsourcing isn’t a luxury—It’s an investment in growth
You might think hiring a copywriter is an unnecessary expense, but think about this: how much is it costing you to have ineffective, unclear, or poorly optimised copy on your website? Every visitor who clicks away because they aren’t sure what you offer or why you’re the best choice is a missed opportunity for growth.
Outsourcing your website copywriting is an investment that can pay for itself many times over by attracting more of the right clients, improving your conversion rates, and helping your business scale faster than you could do on your own.
Ready to let go and level up?
As a business owner, you have big dreams for your brand. But sometimes, the best thing you can do for your business is to hand over tasks like copywriting to someone who can help you communicate your vision effectively and professionally.
If you’re ready to stop struggling with your website copy and start seeing real results, it’s time to outsource. Let me help you craft the words that will grow your business and take you to the next level.
Reach out today, and let’s chat about how we can work together to make your website the powerful sales tool it’s meant to be.
Your business deserves it, and so do you! (Say goodbye to hustling 24/7 or attending every networking event under the sun).
