CHALLENGES
When Lucy Found, an Ayurveda educator at North Ayurveda in Melbourne first reached out to me, she was feeling stuck.
Like many passionate business owners I work with, she had a brilliant idea and deep expertise but she couldn’t quite find the words to explain it clearly.
She knew her website copy wasn’t doing her justice, and it was holding her back from attracting the clients she wanted to work with.
She’d already poured hours into her business, but translating her thoughts into compelling copy felt impossible. She’d even asked friends and business mentors for help, but the advice she got was mixed—some suggested she could just write it herself, others warned her about working with the “wrong” copywriter.
So, she turned to Google and started researching. She looked up experienced copywriters across Australia, landed on my website, and—her words, not mine—loved how clear and concise everything was. She also found my book and Instagram, which helped her feel confident she’d found someone who really knew what they were doing.
She had some hesitation about the investment, and that’s completely normal. But she also knew that what she had wasn’t working, and she didn’t want to waste more time trying to figure it out on her own.
What helped her feel confident was knowing I take the time to understand my clients’ businesses and that I was already familiar with Ayurveda. .
SOLUTIONS
Laying the foundation with strategy
During our first strategy call, we dug deep into Lucy’s business. I asked a lot of questions—not just about what she offered, but why she started her business in the first place, who she wanted to help, and what made her services different.
It became clear that she was creating something powerful that her clients needed. She just needed help pulling it all together, especially for her services.
Once we’d nailed her messaging strategy, I wrote her website copy and optimised it for SEO. We worked through feedback together on video calls, which Lucy found helpful because it was fast, efficient, and collaborative.
She appreciated that I never made her feel rushed and that I was genuinely invested in her success.
RESULTS
A message that finally matches her vision.
Lucy now has a website that reflects her expertise, clearly explains her services, and helps people understand what she does.
Even better, she feels more confident in how she talks about her business—something that’s already having an impact on the conversations she’s having with potential clients and the type of services she’s offering.
CLIENT FEEDBACK
Working with Rashida was a game-changer. She didn’t just write words, she helped me find my voice and articulate my business in a way that truly connects with my audience. She also helped structure my services so I was more clear on what work I truly wanted to focus on.
The process was collaborative, insightful, and empowering. I now feel confident and clear about my brand’s message.
If you’ve been struggling to explain what you do or your website copy just isn’t landing, I can help. Let’s turn your ideas into words that connect and convert.
Get in touch here – I’d love to hear more about your business and what you want to achieve.
