READY TO GET STARTED? BOOK A DISCOVERY CALL →

FAQ

Find answers to frequently asked questions about my copywriting services, SEO copywriting, from keyword research strategy to measuring success. 

GET IN TOUCH

Testimonials

What happy clients are saying about the impact of clear, compelling copy tailored to their businesses.

NEED COPY? START HERE
What does a copywriter do, exactly?

A copywriter crafts strategic, persuasive content to help businesses communicate their message, connect with their audience, and drive action.

Whether it’s website copy, sales pages, emails, or blog content, my job is to make your words work for your business goals.

If you’re struggling to articulate your brand’s message, or if your current content isn’t engaging your audience or driving sales, a copywriter can help.

Copywriters ensure your message is clear, persuasive, and aligned with your brand goals, creating a polished, professional presence.

BLOG #1: When is the right time to hire a copywriter?

BLOG #2: Why outsourcing your website copywriting is the game-changer your business needs.

Copywriting is all about persuasion and often focuses on driving actions that lead to sales or leads.

Content writing is usually more educational or informative, aimed at building relationships with the audience through valuable content like blog posts, articles, or guides.

Both play important roles in a brand’s marketing, but copywriting is generally more conversion-focused.

When done right, professional copywriting can:

  1. Help you attract and connect with your ideal clients.
  2. Clarify your message so people instantly understand what you do and why it matters.
  3. Increase conversions, whether that’s inquiries, bookings, or sales.
  4. Save you time and stress so you can focus on what you do best—running your business.

READ: 3 common pitfalls affecting your content creation.

My clients have seen real, measurable results, such as:

  • Increased website inquiries and bookings after launching new copy.
  • Higher conversion rates on sales pages, leading to more sales.
  • Improved search engine rankings and organic traffic from SEO content.
  • Stronger engagement and click-through rates from email sequences.

    A consultant, for example, experienced 45% increase in inquiries within weeks of launching her new website copy. She had 0 inquiries coming in before the launch.


    I focus on crafting words that not only sound good but deliver tangible outcomes for your business.

Here are a few highlights:

  • Website Conversion Boost: After working with me on a 5-page website, a service-based client saw a 45% increase in bookings within the first month.
  • Service Page Success: I wrote services page that helped a client triple their website traffic and increase the number of bookings for their retreats.
  • SEO Growth: Keyword research and copy helped a client rank on the first page of Google for their target keywords, driving consistent organic traffic and leads.


If you’re looking for results like these, let’s chat about your goals.

READ: Case studies

The cost of hiring a copywriter can vary depending on the scope of your project, the experience of the writer, and the type of content you need. I offer custom pricing based on your goals and deliverables to ensure you get the best value for your investment.

For services like sales pages, website copy, blog content, or strategy sessions, I’ll provide a detailed quote once we’ve discussed your needs.

Get in touch to chat about your project, and I’ll tailor a solution that works for your business and budget.

Here’s how it works:

Discovery Call – We chat about your business, goals, and project scope.
Proposal & Quote – I outline a custom plan for your needs.
Onboarding – Once we’re good to go, I’ll send a contract, invoice, and timeline.
Strategy call – A 60-minute brand briefing call to cover everything about your business, vision and goals.
Research & Writing – I dive into your brand, audience, and competitors before crafting the first draft.
Revisions – You’ll have the chance to provide feedback for tweaks. Two rounds of edits are included.
Final Delivery – You receive polished, ready-to-use copy in a web developer-friendly Word document.

More about How I work

Timelines vary depending on the project scope, but typically:

Website copy (5 pages): 4-6 weeks
Sales page: 2-4 weeks
Email sequences: 1 week
Blogs – 2 weeks
eBooks – 2 weeks

If you’re working on a tight deadline, please let me know, and I’ll do my best to accommodate your project. Quick turnaround projects will attract an extra rush fee of 25%

Website copywriting (home, about, services, contact, and more).
Sales page copy (to turn readers into buyers)
SEO content (blogs, articles, and web pages that rank)
Email marketing copy (welcome sequences, newsletters, and sales emails)

If you have a different project in mind, please ask as I have a wide range of copywriting skills and expertise.

My packages include a set number of revisions to ensure the copy aligns with your vision. I want you to feel confident and excited about the final result.

I incorporate SEO best practices, like target keywords, headings, and meta descriptions, to help your content rank higher in search engines and attract the right audience.

Before I start writing, I’ll take the time to understand your brand, audience, and tone of voice. Through questionnaires, research, and examples of your existing content, I’ll ensure the copy feels authentic to your business.

Definitely. Many clients come to me unsure of how to communicate their message. My process helps clarify your services, values, and goals, so we can create compelling, strategic copy that resonates with your audience and achieves your business goals.

I work with all types of businesses – small, medium and large organisations across different industries that want to level up their online presence. If you’re struggling to articulate what you do or why you’re the best at it, I’m here to help.

I combine strategic thinking with a conversational and expert tone to ensure your copy feels both approachable and polished. My clients appreciate my ability to simplify complex ideas, reflect their values, and deliver copy that turns readers into clients.

Success is about achieving the goals we set at the start of the project. This might include:

  • Increased website traffic and search engine rankings.
  • Higher conversion rates (more inquiries, sales, or bookings).
  • Better engagement metrics (click-through rates, email opens, or time on site).

    I’ll work with you to identify the right benchmarks and provide guidance to track results after the copy goes live.

Clients who invest in my SEO copywriting or keyword research service often see improvements in their search rankings, organic traffic, and overall visibility. I write for both humans and search engines, ensuring the content is engaging while ticking all the SEO boxes like keyword usage, headings, and meta descriptions.

For example, one client ranked on the first page of Google within a few months for a keyword directly related to a service they wanted to provide.

My copywriting is designed to connect with your ideal audience, build trust, and inspire action—whether that’s booking a call, making a purchase, or signing up for your services.

My clients often report an increase in leads, conversions, and sales after launching their new copy.

While I can’t guarantee specific results (since they depend on factors like traffic, offers, and implementation), I bring proven strategies, expertise, and a track record of success to every project. My clients consistently see improvements in inquiries, engagement, and conversions.

I’m happy to share samples and case studies that showcase the results I’ve achieved for my clients. Just reach out, and I’ll send relevant examples tailored to your project.

Read case studies.

I’ve honed my skills through industry-recognised copywriting and SEO courses from the Australian Writers Centre, Copywrite Matters, The Clever Copywriting School, Digital Marketing Collective, Rachel’s List, Copyhackers, Recipe for SEO Success. I also have a Bachelors Degree in Marketing and Management from Edith Cowan University, Perth Australia.

I stay up-to-date with the latest in SEO, conversion copywriting, and content strategy to ensure the copy I deliver not only sounds great but also achieves your business goals.

Here’s why clients choose to work with me:

  • I specialise in helping  businesses articulate their value and stand out online.
  • I combine strategic SEO knowledge with conversion-focused writing.
  • I take a collaborative approach to capture your unique voice and message.
  • I’ve delivered proven results, from higher inquiries to better search rankings.

    If you’re ready for messaging that works harder for your business, I’m here to help.

Research is at the heart of everything I do. Before I write, I’ll learn about your ideal clients—what they want, what they’re struggling with, and how you can help. Then, I’ll craft copy that speaks directly to their needs and drives them to take action.

With years of experience as a copywriter and SEO specialist, I know how to combine persuasive writing with search visibility to deliver results.

My background includes working with businesses like yours to clarify their messaging, build trust with their audience, and turn website visitors into paying clients.

Yes, many copywriters use AI tools to work more efficiently—such as speeding up research, summarising content, or brainstorming ideas.

However, I use these tools alongside my skills, experience, and creativity, not as a replacement.

It’s easy! Just get in touch via my contact page or book a discovery call using the button below.

After the call, I’ll create a proposal and quote that works for you.

A discovery call is a short, no-pressure chat (typically 15–20 minutes) to learn more about your business needs and see if we’re the right fit to work together. It’s an opportunity to ask questions and clarify your goals.

A discovery call saves you time and uncertainty. Instead of guessing whether my services are a good match, you get clear, personalised answers about what I can do to help you meet your goals.

The call typically lasts 15–20 minutes—just enough time to get a feel for your needs and discuss how I can help without taking up too much of your day.

We’ll briefly discuss:

  • Your business and the challenges you’re facing.
  • What you’re looking for in terms of support (e.g., website copy, sales pages, or content strategy).
  • How I work and what the next steps might look like.

Not much! It’s helpful to come ready to discuss your goals and challenges. If you have any specific questions or project details, feel free to share them.

Absolutely not. The goal of the call is to determine if we’re a good fit. If it makes sense to move forward, I’ll outline what that could look like. If not, you’ll leave with clarity on your next steps—no hard feelings!

If we’re aligned, I’ll send you a tailored proposal outlining my services, process, and next steps. If it’s not a match, you’ll still gain valuable clarity about what you need.

You can easily book a time that works for you using my online calendar https://calendly.com/rashida-tayabali/discovery-call or the button below.

It ensures we’re both on the same page before committing to a project. You’ll walk away knowing exactly how I can help and whether it’s the right step for your business.

Get words that sell...

Need to chat about your project? Book a free 15-minute chat below.

BOOK A CALL

Find me @rashidatayabaliwriter

I acknowledge the Darug Nation and People as Traditional Custodians of the land on which I live and work. I acknowledge the Traditional Custodians of Country throughout Australia and pay my respects to Elders past, present and emerging.

  • Rashida Tayabali All Rights Reserved 2025