Client Overview
Claire Chow, the founder of Connect 4 Social, provides tailored digital marketing services and strategy for small businesses looking to grow their online presence.
Having collaborated with Claire on past projects with her clients, I was thrilled when she hired me to write the home page copy and create a lead magnet for her new website.
The Challenge
Claire’s new website needed copy that was sharp, engaging, and true to her vibrant brand voice. It was essential to:
– Clearly communicate her services and packages.
– Make the content visually digestible through wireframe planning.
– Ensure every key message was presented with clarity and purpose to attract the right clients.
– Create a valuable lead magnet that aligned with her audience’s needs.
Claire wanted her new home page to do the heavy lifting—drawing in prospects and inspiring them to connect.
The Solution
I took a hands-on approach, working closely with Claire to:
1. Design the wireframe for a seamless flow of information.
2. Write copy aligned with Claire’s unique brand voice – a playful yet professional tone that resonates with her audience.
3. Clearly lay out her services and packages, making it easy for prospects to see what she offers and how they can work with her.
4. Identify the key messaging that needed to stand out to attract inquiries.
5. Plan and quote for a lead magnet – offering extra value for Claire’s audience and driving more leads.
The Results
Claire’s website now reflects her brand perfectly, and everything important is showcased clearly and strategically.
After receiving the first draft, Claire said:
“You really have nailed it, Rashida 💃! Send your invoice through for payment straight away ’cause the work you’ve done is so great AND please quote me on copywriting the lead magnet you speak of 🌈🌈🌈.”
The Impact
Clear, on-brand messaging on the home page that resonates with Claire’s audience.
– Seamless layout of services and packages, making it easy for prospects to understand how to work with her.
– A planned lead magnet that aligns with Connect 4 Social’s audience and drives engagement.
Need website copy that captures your brand voice perfectly?
If you want website copy that truly reflects your brand and inspires action, let’s chat!
Reach out to me at [email protected]
