Blog
No boring words here...
The Wordsmith is my monthly newsletter PACKED with copy tips, marketing tips and personal stories from me to your inbox.
Get words that sell...
Need to chat about your project? Book a free 15-minute chat below.
Why outsourcing your website copywriting is the game-changer your business needs
There’s no shame in admitting you can’t DIY your website copy any more. As an entrepreneur, you’ve built your business from the ground up and dreamed of taking it to a higher level so you can have more time to do what you love. Instead,
Is your website content targeting the right buyer’s stage?
Are you trying super hard on your website to convince your ideal client they should hire you? You might be getting decent traffic coming to your website, but that traffic isn’t converting into inquiries. Right audience, wrong buyer’s phase The problem could be that you’re
3 common pitfalls affecting your content creation
As a business owner, it’s tempting to try and do all the things from creating your graphics to social media posts and even DIY website copy. Research shows that SME owners and executives spend a weekly average of 16 hours completing administrative tasks and duties.
How I transformed my day using a simple sentence
Last week was my first ‘proper’ week back at work. Officially, I resumed work on 9 January but it usually takes me a few days to start work properly. While I wrote a list of what I wanted to achieve that week, I was plodding
How to find a good copywriter
Why the search term ‘copywriter’ is a minefield Occasionally, I’ll research my competitors to find what they are up to. However, finding a copywriter competitor seems to have become much harder! I searched for the term ‘copywriter’ today and Google presented me with a list
How to easily attract the clients you want.
Picture this: you’re walking into a party, and you’re not quite sure who’s attending. What do you do? Do you just start randomly chatting away, hoping someone will connect with what you’re saying? Probably not. Just like at that party, in the business world, it’s
